The Brief

What the planners are reading.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

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Latest articles.

Ria 89.7 FM Singapore Drive Time Slot: The Premium Advertising Window Explained
Audio · Industry Insight· 7 min

Ria 89.7 FM Singapore Drive Time Slot: The Premium Advertising Window Explained

Apr 9, 2026
How to Use Radio to Complement Your Digital Campaign on Ria 89.7 FM Singapore
Audio · How-To· 8 min

How to Use Radio to Complement Your Digital Campaign on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore for Sports and Fitness Brands
Audio · Industry Insight· 7 min

Ria 89.7 FM Singapore for Sports and Fitness Brands

Apr 9, 2026
What Media Buyers Need to Know Before Buying Ria 89.7 FM Singapore
Audio · Industry Insight· 7 min

What Media Buyers Need to Know Before Buying Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore Brand Integration: Beyond the Standard Spot
Audio · Industry Insight· 6 min

Ria 89.7 FM Singapore Brand Integration: Beyond the Standard Spot

Apr 9, 2026
How Ria 89.7 FM Singapore Reaches the Malay Millennial Segment in Singapore
Audio · Industry Insight

How Ria 89.7 FM Singapore Reaches the Malay Millennial Segment in Singapore

Discover how Ria 89.7 FM effectively engages Singapore's Malay millennial audience, blending cultural connection with contemporary content to offer brands an authentic path to this influential demo...

Apr 9, 2026· 7 min read
Ria 89.7 FM Singapore for Food Delivery and Halal App-Based Brands
Audio · Industry Insight· 8 min

Ria 89.7 FM Singapore for Food Delivery and Halal App-Based Brands

Apr 9, 2026
The Case for Adding Ria 89.7 FM Singapore to Your Multicultural Media Mix
Audio · Industry Insight· 6 min

The Case for Adding Ria 89.7 FM Singapore to Your Multicultural Media Mix

Apr 9, 2026
How Ria 89.7 FM Singapore Supports Seasonal and Festival Campaigns
Audio · Industry Insight· 6 min

How Ria 89.7 FM Singapore Supports Seasonal and Festival Campaigns

Apr 9, 2026
Ria 89.7 FM Singapore for Retail Chains: Reaching Malay Shoppers
Audio · Industry Insight· 6 min

Ria 89.7 FM Singapore for Retail Chains: Reaching Malay Shoppers

Apr 9, 2026
How to Track Brand Lift From a Ria 89.7 FM Singapore Campaign
Audio · How-To· 8 min

How to Track Brand Lift From a Ria 89.7 FM Singapore Campaign

Apr 9, 2026
Ria 89.7 FM Singapore Audio Branding: Building a Sound Identity for Malay Audiences
Audio · Industry Insight· 7 min

Ria 89.7 FM Singapore Audio Branding: Building a Sound Identity for Malay Audiences

Apr 9, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.