The Brief

What the planners are reading.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

All Audio Video Press OOH Digital

Latest articles.

How Ria 89.7 FM Singapore Helps Brands Reach Singapore's Malay Community
Audio · Industry Insight · 7 min

How Ria 89.7 FM Singapore Helps Brands Reach Singapore's Malay Community

Apr 9, 2026
Ria 89.7 FM Singapore for Healthcare Brands: Reaching Malay-Speaking Patients
Audio · Industry Insight · 8 min

Ria 89.7 FM Singapore for Healthcare Brands: Reaching Malay-Speaking Patients

Apr 9, 2026
What Is the Average Cost of Advertising on Ria 89.7 FM Singapore
Audio · Pricing · 8 min

What Is the Average Cost of Advertising on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore Listener Profile: Income, Age and Lifestyle
Audio · Industry Insight · 6 min

Ria 89.7 FM Singapore Listener Profile: Income, Age and Lifestyle

Apr 9, 2026
How to Run a Ria 89.7 FM Singapore Campaign on a Small Budget
Audio · How-To · 7 min

How to Run a Ria 89.7 FM Singapore Campaign on a Small Budget

Apr 9, 2026
Ria 89.7 FM Singapore for Fashion and Beauty Brands Targeting Malay Consumers
Audio · Industry Insight

Ria 89.7 FM Singapore for Fashion and Beauty Brands Targeting Malay Consumers

Discover how Ria 89.7 FM can help fashion and beauty brands connect with Singapore's affluent Malay consumers, leveraging cultural relevance and strong purchasing power for impactful marketing

Apr 9, 2026 · 7 min read
The Difference Between a Spot Ad and a Live Read on Ria 89.7 FM Singapore
Audio · Industry Insight · 7 min

The Difference Between a Spot Ad and a Live Read on Ria 89.7 FM Singapore

Apr 9, 2026
How Ria 89.7 FM Singapore Drives Online Traffic for Advertisers
Audio · Industry Insight · 6 min

How Ria 89.7 FM Singapore Drives Online Traffic for Advertisers

Apr 9, 2026
Ria 89.7 FM Singapore for Tech Brands: Reaching Singapore's Malay Professionals
Audio · Industry Insight · 6 min

Ria 89.7 FM Singapore for Tech Brands: Reaching Singapore's Malay Professionals

Apr 9, 2026
Why Malay Radio Advertising on Ria 89.7 FM Still Works in a Digital World
Audio · Industry Insight · 7 min

Why Malay Radio Advertising on Ria 89.7 FM Still Works in a Digital World

Apr 9, 2026
Ria 89.7 FM Singapore Ramadan Advertising: How to Plan Your Campaign
Audio · How-To · 7 min

Ria 89.7 FM Singapore Ramadan Advertising: How to Plan Your Campaign

Apr 9, 2026
How to Create a Memorable Radio Ad for Ria 89.7 FM Singapore
Audio · How-To · 8 min

How to Create a Memorable Radio Ad for Ria 89.7 FM Singapore

Apr 9, 2026

The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.