Paid social · Meta

Meta ads, run for outcomes.

Feed, stories, reels and explore. Creative built for the platform, audiences built around buying intent, and budgets pointed at outcomes that show up in the dashboard. Part of our paid social practice →

Start a brief →

01Every Meta surface 02How we run Meta 03The usual asks

The surfaces

Every Meta surface.

Three buckets of work across Facebook and Instagram, one account team, one weekly readout.

Feed · Stories · Reels

Native creative.

Single-image, video, carousels and reels formats written for vertical first. Not a TV cut squeezed into a phone.

9:16 first, 1:1 and 4:5 in sync
Reels-native edits, not stretched TVCs
Three creative tests live every fortnight

Advantage+ · Shopping

AI, steered.

Meta's machine-learning campaigns supervised by human strategy. The algorithm scales, the team aims.

Advantage+ shopping, app and lead
Catalogue feeds and dynamic creative
Audience signals, exclusions, hygiene

Audiences

Buying intent.

Lookalikes, retargeting and interest stacks built around your actual customer base, not a demographic guess.

Value-based lookalikes from CRM
Cart-abandon, view-product retargeting
Frequency capping that actually caps

How it works

How this works.

Four steps from brief to live, then a weekly rhythm you can audit against.

Step 1

Brief.

Send the budget, the goal and the asset trove. We come back with a Meta plan inside 48 hours.

Step 2

Build.

Account structure, audiences, tracking and reporting wired up inside week one.

Step 3

Launch.

Spend goes live with a named owner. You see the dashboard the same day.

Step 4

Optimise.

Daily checks, weekly readout, monthly strategy review. No surprises in the invoice.

What you actually get

Five things you can hold us to from week one.

The kind of deliverables a senior in-house performance team would build for itself, written down before the engagement starts rather than after.

→Creative produced in-house for feed, stories and reels.
→Audiences built from your customer data, not demographics.
→Conversions API and server-side events wired in week one.
→Weekly readout with iOS attribution caveats documented.
→Named account owner on a direct line.

Questions

The usual asks.

The questions people ask in the first call. If yours isn't here, hit reply on the brief form.

What is the minimum monthly spend?

From £10k per month working media. Below that, Meta becomes hard to optimise. We would rather tell you that than take the retainer.

Who owns the Business Manager?

You do. We work inside your Business Manager or stand up a fresh one in your name. If we part ways, the account and pixels stay with you.

Do you produce the creative?

Yes, static, motion, and reels-native edits from an in-house studio. Live-action shoots go to a production company we co-brief with you.

How do you handle iOS 14+ tracking?

Conversions API server-side, full event prioritisation, and modelled-event documentation in every weekly note. No pretending the data is what it was in 2020.

Does this include Threads?

Threads ads are still rolling out. Where available we test it as an additional placement under the same campaign. We will not bill it as a separate practice.

How do you bill?

Management fee billed monthly in advance. Media spend billed at cost, with the Meta invoice passed through unmarked.

Brief the team

Send us the brief.

Plain English. Budget, goal, the assets you already have. We come back with a Meta plan and a name on it inside 48 hours.

Send a brief →

Same practice

Up a level, or sideways.

Meta is one platform inside paid social. Go up a level to the parent practice, or sideways to a sibling platform on the same weekly rhythm.

Up a level · Practice