The Brief

What the planners are reading.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

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Latest articles.

Ria 89.7 FM Singapore Weekend Programming: Advertising Opportunities
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore Weekend Programming: Advertising Opportunities

Apr 9, 2026
How Ria 89.7 FM Singapore Compares to Mediacorp Radio for Advertisers
Audio · Industry Insight · 7 min

How Ria 89.7 FM Singapore Compares to Mediacorp Radio for Advertisers

Apr 9, 2026
Ria 89.7 FM Singapore for Financial Services Brands
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for Financial Services Brands

Apr 9, 2026
What Happens After You Book an Ad on Ria 89.7 FM Singapore
Audio · Industry Insight · 7 min

What Happens After You Book an Ad on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore and Social Media: How They Work Together for Brands
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore and Social Media: How They Work Together for Brands

Apr 9, 2026
How Long Does It Take to Go Live on Ria 89.7 FM Singapore
Audio · Industry Insight

How Long Does It Take to Go Live on Ria 89.7 FM Singapore

Discover the timeline for launching your ad on Ria 89.7 FM Singapore. Learn about crucial steps from creative production to regulatory approval, ensuring your campaign hits the mark

Apr 9, 2026 · 7 min read
Ria 89.7 FM Singapore for Travel and Tourism Brands Targeting Malay Travellers
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for Travel and Tourism Brands Targeting Malay Travellers

Apr 9, 2026
The Benefits of Long-Term Advertising Partnerships with Ria 89.7 FM Singapore
Audio · Industry Insight · 8 min

The Benefits of Long-Term Advertising Partnerships with Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore Listener Habits: When They Tune In and Why
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore Listener Habits: When They Tune In and Why

Apr 9, 2026
How Ria 89.7 FM Singapore Supports Cultural Brand Storytelling
Audio · Industry Insight · 6 min

How Ria 89.7 FM Singapore Supports Cultural Brand Storytelling

Apr 9, 2026
Ria 89.7 FM Singapore for Halal Food and Restaurant Brands
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for Halal Food and Restaurant Brands

Apr 9, 2026
What Creative Formats Perform Best on Ria 89.7 FM Singapore
Audio · Industry Insight · 6 min

What Creative Formats Perform Best on Ria 89.7 FM Singapore

Apr 9, 2026

The Brief.

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