The Brief

What the planners are reading.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

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Latest articles.

Why Malay Radio Advertising on Ria 89.7 FM Still Works in a Digital World
Audio · Industry Insight· 7 min

Why Malay Radio Advertising on Ria 89.7 FM Still Works in a Digital World

Apr 9, 2026
Ria 89.7 FM Singapore Ramadan Advertising: How to Plan Your Campaign
Audio · How-To· 7 min

Ria 89.7 FM Singapore Ramadan Advertising: How to Plan Your Campaign

Apr 9, 2026
How to Create a Memorable Radio Ad for Ria 89.7 FM Singapore
Audio · How-To· 8 min

How to Create a Memorable Radio Ad for Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore Weekend Programming: Advertising Opportunities
Audio · Industry Insight· 7 min

Ria 89.7 FM Singapore Weekend Programming: Advertising Opportunities

Apr 9, 2026
How Ria 89.7 FM Singapore Compares to Mediacorp Radio for Advertisers
Audio · Industry Insight· 7 min

How Ria 89.7 FM Singapore Compares to Mediacorp Radio for Advertisers

Apr 9, 2026
Ria 89.7 FM Singapore for Financial Services Brands
Audio · Industry Insight

Ria 89.7 FM Singapore for Financial Services Brands

Unlock the potential of Ria 89.7 FM to connect with Singapore's affluent Tamil-speaking community. Reach high-net-worth individuals and decision-makers in the competitive financial services landsca...

Apr 9, 2026· 7 min read
What Happens After You Book an Ad on Ria 89.7 FM Singapore
Audio · Industry Insight· 7 min

What Happens After You Book an Ad on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore and Social Media: How They Work Together for Brands
Audio · Industry Insight· 7 min

Ria 89.7 FM Singapore and Social Media: How They Work Together for Brands

Apr 9, 2026
How Long Does It Take to Go Live on Ria 89.7 FM Singapore
Audio · Industry Insight· 7 min

How Long Does It Take to Go Live on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore for Travel and Tourism Brands Targeting Malay Travellers
Audio · Industry Insight· 7 min

Ria 89.7 FM Singapore for Travel and Tourism Brands Targeting Malay Travellers

Apr 9, 2026
The Benefits of Long-Term Advertising Partnerships with Ria 89.7 FM Singapore
Audio · Industry Insight· 8 min

The Benefits of Long-Term Advertising Partnerships with Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore Listener Habits: When They Tune In and Why
Audio · Industry Insight· 7 min

Ria 89.7 FM Singapore Listener Habits: When They Tune In and Why

Apr 9, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.