The Brief

What the planners are reading.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

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Latest articles.

How Ria 89.7 FM Singapore Helps FMCG Brands Drive Trial in the Malay Community
Audio · Industry Insight · 8 min

How Ria 89.7 FM Singapore Helps FMCG Brands Drive Trial in the Malay Community

Apr 9, 2026
Ria 89.7 FM Singapore for Banking and Islamic Finance: What Works on Radio
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for Banking and Islamic Finance: What Works on Radio

Apr 9, 2026
Why Malay-Language Radio in Singapore Commands Unique Advertising Value
Audio · Industry Insight · 7 min

Why Malay-Language Radio in Singapore Commands Unique Advertising Value

Apr 9, 2026
Ria 89.7 FM Singapore for Home and Lifestyle Brands Targeting Muslim Consumers
Audio · Industry Insight · 8 min

Ria 89.7 FM Singapore for Home and Lifestyle Brands Targeting Muslim Consumers

Apr 9, 2026
How to Negotiate a Better Rate on Ria 89.7 FM Singapore
Audio · How-To · 7 min

How to Negotiate a Better Rate on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore Live Reads vs Pre-Recorded Spots: Which Converts Better
Audio · Comparison

Ria 89.7 FM Singapore Live Reads vs Pre-Recorded Spots: Which Converts Better

Discover which advertising method—live reads or pre-recorded spots—drives better conversions on Ria 89.7 FM. Explore insights on audience engagement, recall rates, and strategic budgeting for your ...

Apr 9, 2026 · 8 min read
How Ria 89.7 FM Singapore Compares to TV Advertising for Malay Audiences
Audio · Industry Insight · 6 min

How Ria 89.7 FM Singapore Compares to TV Advertising for Malay Audiences

Apr 9, 2026
Ria 89.7 FM Singapore for Non-Profit and Community Campaigns
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for Non-Profit and Community Campaigns

Apr 9, 2026
How Ria 89.7 FM Singapore Delivers Targeted Reach Within Singapore's Malay Community
Audio · Industry Insight · 8 min

How Ria 89.7 FM Singapore Delivers Targeted Reach Within Singapore's Malay Community

Apr 9, 2026
Ria 89.7 FM Singapore Drive Time Slot: The Premium Advertising Window Explained
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore Drive Time Slot: The Premium Advertising Window Explained

Apr 9, 2026
How to Use Radio to Complement Your Digital Campaign on Ria 89.7 FM Singapore
Audio · How-To · 8 min

How to Use Radio to Complement Your Digital Campaign on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore for Sports and Fitness Brands
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for Sports and Fitness Brands

Apr 9, 2026

The Brief.

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