The Brief

What the planners are reading.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

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Latest articles.

Ria 89.7 FM Singapore Rate Card Explained: Dayparts and Pricing
Audio · Pricing· 6 min

Ria 89.7 FM Singapore Rate Card Explained: Dayparts and Pricing

Apr 9, 2026
The Top Benefits of Radio Advertising on Ria 89.7 FM Singapore
Audio · Industry Insight· 7 min

The Top Benefits of Radio Advertising on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore for Insurance and Takaful Brands
Audio · Industry Insight· 6 min

Ria 89.7 FM Singapore for Insurance and Takaful Brands

Apr 9, 2026
How Ria 89.7 FM Singapore Helps FMCG Brands Drive Trial in the Malay Community
Audio · Industry Insight· 8 min

How Ria 89.7 FM Singapore Helps FMCG Brands Drive Trial in the Malay Community

Apr 9, 2026
Ria 89.7 FM Singapore for Banking and Islamic Finance: What Works on Radio
Audio · Industry Insight· 7 min

Ria 89.7 FM Singapore for Banking and Islamic Finance: What Works on Radio

Apr 9, 2026
Why Malay-Language Radio in Singapore Commands Unique Advertising Value
Audio · Industry Insight

Why Malay-Language Radio in Singapore Commands Unique Advertising Value

Unlock the potential of Singapore's Malay-language radio for targeted advertising. Reach a loyal audience with culturally relevant content and enhance your brand's connection within this vibrant co...

Apr 9, 2026· 7 min read
Ria 89.7 FM Singapore for Home and Lifestyle Brands Targeting Muslim Consumers
Audio · Industry Insight· 8 min

Ria 89.7 FM Singapore for Home and Lifestyle Brands Targeting Muslim Consumers

Apr 9, 2026
How to Negotiate a Better Rate on Ria 89.7 FM Singapore
Audio · How-To· 7 min

How to Negotiate a Better Rate on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore Live Reads vs Pre-Recorded Spots: Which Converts Better
Audio · Comparison· 8 min

Ria 89.7 FM Singapore Live Reads vs Pre-Recorded Spots: Which Converts Better

Apr 9, 2026
How Ria 89.7 FM Singapore Compares to TV Advertising for Malay Audiences
Audio · Industry Insight· 6 min

How Ria 89.7 FM Singapore Compares to TV Advertising for Malay Audiences

Apr 9, 2026
Ria 89.7 FM Singapore for Non-Profit and Community Campaigns
Audio · Industry Insight· 7 min

Ria 89.7 FM Singapore for Non-Profit and Community Campaigns

Apr 9, 2026
How Ria 89.7 FM Singapore Delivers Targeted Reach Within Singapore's Malay Community
Audio · Industry Insight· 8 min

How Ria 89.7 FM Singapore Delivers Targeted Reach Within Singapore's Malay Community

Apr 9, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.