The Brief

What the planners are reading.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

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Latest articles.

Oli 96.8 FM Singapore for Grocery and Supermarket Brands Serving Indian Consumers
Audio · Industry Insight· 7 min

Oli 96.8 FM Singapore for Grocery and Supermarket Brands Serving Indian Consumers

Apr 10, 2026
How Ria 89.7 FM Singapore Reaches Singapore's Malay-Speaking Working Parents
Audio · Industry Insight· 7 min

How Ria 89.7 FM Singapore Reaches Singapore's Malay-Speaking Working Parents

Apr 10, 2026
Ria 89.7 FM Singapore for Grocery and Supermarket Brands Serving the Malay Community
Audio · Industry Insight· 8 min

Ria 89.7 FM Singapore for Grocery and Supermarket Brands Serving the Malay Community

Apr 10, 2026
How Symphony 924 FM Singapore Reaches Singapore's Arts Patrons and Cultural Enthusiasts
Audio · Industry Insight· 9 min

How Symphony 924 FM Singapore Reaches Singapore's Arts Patrons and Cultural Enthusiasts

Apr 10, 2026
Symphony 924 FM Singapore: The Strategic Choice for Premium Home Furnishing and Design Brands
Audio · Industry Insight· 7 min

Symphony 924 FM Singapore: The Strategic Choice for Premium Home Furnishing and Design Brands

Apr 10, 2026
How Warna 942 FM Singapore Supports Brands During Hari Raya Season
Audio · Industry Insight

How Warna 942 FM Singapore Supports Brands During Hari Raya Season

Discover how Warna 942 FM serves as the key advertising platform for brands aiming to connect authentically with Singapore's Malay-Muslim community during the lucrative Hari Raya season

Apr 10, 2026· 7 min read
Warna 942 FM Singapore for Sneaker and Streetwear Brands Targeting Malay Youth
Audio · Industry Insight· 8 min

Warna 942 FM Singapore for Sneaker and Streetwear Brands Targeting Malay Youth

Apr 10, 2026
What Creative Formats Perform Best on Yes 933 FM Singapore
Audio · Industry Insight· 6 min

What Creative Formats Perform Best on Yes 933 FM Singapore

Apr 10, 2026
Yes 933 FM Singapore Advertising for SMEs Serving the Chinese Community
Audio · Industry Insight· 8 min

Yes 933 FM Singapore Advertising for SMEs Serving the Chinese Community

Apr 10, 2026
How Yes 933 FM Singapore Reaches Commuters in Singapore
Audio · Industry Insight· 6 min

How Yes 933 FM Singapore Reaches Commuters in Singapore

Apr 10, 2026
Yes 933 FM Singapore for Event Promotion: What You Need to Know
Audio · Industry Insight· 7 min

Yes 933 FM Singapore for Event Promotion: What You Need to Know

Apr 10, 2026
Yes 933 FM Singapore for Event Promotion: What You Need to Know
Audio · Industry Insight· 7 min

Yes 933 FM Singapore for Event Promotion: What You Need to Know

Apr 10, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.