The Brief

What the planners are reading.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

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Latest articles.

Capital 958 FM Singapore for Home and Lifestyle Brands: A Natural Fit
Audio · Industry Insight · 7 min

Capital 958 FM Singapore for Home and Lifestyle Brands: A Natural Fit

Apr 10, 2026
Why Class 95 FM Singapore Is the Go-To Station for Premium Brand Campaigns
Audio · Industry Insight · 7 min

Why Class 95 FM Singapore Is the Go-To Station for Premium Brand Campaigns

Apr 10, 2026
Class 95 FM Singapore for Wellness and Beauty Brands: What Works on Radio
Audio · Industry Insight · 6 min

Class 95 FM Singapore for Wellness and Beauty Brands: What Works on Radio

Apr 10, 2026
How CNA938 93.8 FM Singapore Reaches Singapore's Policy and Business Decision-Makers
Audio · Industry Insight · 7 min

How CNA938 93.8 FM Singapore Reaches Singapore's Policy and Business Decision-Makers

Apr 10, 2026
How Gold 90.5 FM Singapore Reaches Singapore's Baby Boomer Segment
Audio · Industry Insight · 8 min

How Gold 90.5 FM Singapore Reaches Singapore's Baby Boomer Segment

Apr 10, 2026
Gold 90.5 FM Singapore for Retirement and Financial Planning Brands
Audio · Industry Insight

Gold 90.5 FM Singapore for Retirement and Financial Planning Brands

Discover how Gold 90.5 FM Singapore effectively connects retirement and financial planning brands with the affluent senior demographic, offering valuable advertising insights and access to a loyal ...

Apr 10, 2026 · 7 min read
How Love 972 FM Singapore Reaches Singapore's Chinese-Speaking Working Mothers
Audio · Industry Insight · 6 min

How Love 972 FM Singapore Reaches Singapore's Chinese-Speaking Working Mothers

Apr 10, 2026
Love 972 FM Singapore for Property Developers Targeting Chinese Families
Audio · Industry Insight · 7 min

Love 972 FM Singapore for Property Developers Targeting Chinese Families

Apr 10, 2026
How Oli 96.8 FM Singapore Supports Brands During Hindu Festival Seasons
Audio · Industry Insight · 8 min

How Oli 96.8 FM Singapore Supports Brands During Hindu Festival Seasons

Apr 10, 2026
Oli 96.8 FM Singapore for Grocery and Supermarket Brands Serving Indian Consumers
Audio · Industry Insight · 7 min

Oli 96.8 FM Singapore for Grocery and Supermarket Brands Serving Indian Consumers

Apr 10, 2026
How Ria 89.7 FM Singapore Reaches Singapore's Malay-Speaking Working Parents
Audio · Industry Insight · 7 min

How Ria 89.7 FM Singapore Reaches Singapore's Malay-Speaking Working Parents

Apr 10, 2026
Ria 89.7 FM Singapore for Grocery and Supermarket Brands Serving the Malay Community
Audio · Industry Insight · 8 min

Ria 89.7 FM Singapore for Grocery and Supermarket Brands Serving the Malay Community

Apr 10, 2026

The Brief.

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