The Brief

Radio insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

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Articles in Radio.

The Top Benefits of Radio Advertising on Oli 96.8 FM Singapore
Audio · Industry Insight · 6 min

The Top Benefits of Radio Advertising on Oli 96.8 FM Singapore

Apr 9, 2026
Oli 96.8 FM Singapore for Insurance Brands: Reaching Tamil-Speaking Adults
Audio · Industry Insight · 7 min

Oli 96.8 FM Singapore for Insurance Brands: Reaching Tamil-Speaking Adults

Apr 9, 2026
How Oli 96.8 FM Singapore Helps FMCG Brands Drive Trial in the Indian Community
Audio · Industry Insight · 7 min

How Oli 96.8 FM Singapore Helps FMCG Brands Drive Trial in the Indian Community

Apr 9, 2026
Oli 96.8 FM Singapore for Banking and Finance: What Works on Tamil Radio
Audio · Industry Insight · 8 min

Oli 96.8 FM Singapore for Banking and Finance: What Works on Tamil Radio

Apr 9, 2026
Why Tamil-Language Radio in Singapore Commands Unique Advertising Value
Audio · Industry Insight · 9 min

Why Tamil-Language Radio in Singapore Commands Unique Advertising Value

Apr 9, 2026
Oli 96.8 FM Singapore for Jewellery and Gold Brands: A Natural Fit
Audio · Industry Insight

Oli 96.8 FM Singapore for Jewellery and Gold Brands: A Natural Fit

Discover how Oli 96.8 FM connects jewellery and gold brands with affluent Tamil-speaking consumers in Singapore. Leverage this underutilized medium for targeted advertising at competitive rates

Apr 9, 2026 · 7 min read
How to Negotiate a Better Rate on Oli 96.8 FM Singapore
Audio · How-To · 6 min

How to Negotiate a Better Rate on Oli 96.8 FM Singapore

Apr 9, 2026
Oli 96.8 FM Singapore Live Reads vs Pre-Recorded Spots: Which Converts Better
Audio · Comparison · 7 min

Oli 96.8 FM Singapore Live Reads vs Pre-Recorded Spots: Which Converts Better

Apr 9, 2026
How Oli 96.8 FM Singapore Compares to TV Advertising for Tamil Audiences
Audio · Industry Insight · 7 min

How Oli 96.8 FM Singapore Compares to TV Advertising for Tamil Audiences

Apr 9, 2026
Oli 96.8 FM Singapore for Non-Profit and Community Campaigns
Audio · Industry Insight · 6 min

Oli 96.8 FM Singapore for Non-Profit and Community Campaigns

Apr 9, 2026
How Oli 96.8 FM Singapore Delivers Targeted Reach Within Singapore's Indian Community
Audio · Industry Insight · 7 min

How Oli 96.8 FM Singapore Delivers Targeted Reach Within Singapore's Indian Community

Apr 9, 2026
Oli 96.8 FM Singapore Drive Time Slot: The Premium Advertising Window Explained
Audio · Industry Insight · 7 min

Oli 96.8 FM Singapore Drive Time Slot: The Premium Advertising Window Explained

Apr 9, 2026

The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.