The Brief

FMCG insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in FMCG.

Yes 933 FM Singapore for Health Supplement Brands Targeting Chinese Consumers
Audio · Industry Insight · 7 min

Yes 933 FM Singapore for Health Supplement Brands Targeting Chinese Consumers

Apr 10, 2026
Class 95 FM Singapore for Wellness and Beauty Brands: What Works on Radio
Audio · Industry Insight · 6 min

Class 95 FM Singapore for Wellness and Beauty Brands: What Works on Radio

Apr 10, 2026
How Yes 933 FM Singapore Helps FMCG Brands Drive Trial in the Chinese Community
Audio · Industry Insight · 8 min

How Yes 933 FM Singapore Helps FMCG Brands Drive Trial in the Chinese Community

Apr 10, 2026
Yes 933 FM Singapore for FMCG Brands: Is It Worth It
Audio · Industry Insight · 6 min

Yes 933 FM Singapore for FMCG Brands: Is It Worth It

Apr 10, 2026
Warna 942 FM Singapore for Halal Food and Beverage Brands
Audio · Industry Insight · 8 min

Warna 942 FM Singapore for Halal Food and Beverage Brands

Apr 10, 2026
How Warna 942 FM Singapore Helps FMCG Brands Drive Trial in the Young Malay Market
Audio · Industry Insight

How Warna 942 FM Singapore Helps FMCG Brands Drive Trial in the Young Malay Market

Discover how Warna 942 FM Singapore empowers FMCG brands to effectively connect with the young Malay market, driving product trials and enhancing brand awareness in a competitive media landscape

Apr 10, 2026 · 8 min read
Symphony 924 FM Singapore for Gourmet Food and Beverage Brands
Audio · Industry Insight · 6 min

Symphony 924 FM Singapore for Gourmet Food and Beverage Brands

Apr 9, 2026
Warna 942 FM Singapore for FMCG Brands: Is It Worth It?
Audio · Industry Insight · 7 min

Warna 942 FM Singapore for FMCG Brands: Is It Worth It?

Apr 9, 2026
Symphony 924 FM Singapore for Private Healthcare and Wellness Brands
Audio · Industry Insight · 8 min

Symphony 924 FM Singapore for Private Healthcare and Wellness Brands

Apr 9, 2026
How Ria 89.7 FM Singapore Helps FMCG Brands Drive Trial in the Malay Community
Audio · Industry Insight · 8 min

How Ria 89.7 FM Singapore Helps FMCG Brands Drive Trial in the Malay Community

Apr 9, 2026
Ria 89.7 FM Singapore for Fashion and Beauty Brands Targeting Malay Consumers
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for Fashion and Beauty Brands Targeting Malay Consumers

Apr 9, 2026
Ria 89.7 FM Singapore for FMCG Brands: Is It Worth It?
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore for FMCG Brands: Is It Worth It?

Apr 9, 2026

The Brief.

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