The Brief

Agencies insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

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Articles in Agencies.

Awaan TV Agency Partnerships: Professional Advertising Planning
Video · Industry Insight· 8 min

Awaan TV Agency Partnerships: Professional Advertising Planning

May 2, 2026
Awaan TV Media Buying: Direct Network Purchasing
Video · Industry Insight· 7 min

Awaan TV Media Buying: Direct Network Purchasing

May 1, 2026
News Broadcasting Emirates247: Media Buying Guide
Audio · Guide· 6 min

News Broadcasting Emirates247: Media Buying Guide

May 1, 2026
How to Brief a Media Agency on a Yes 933 FM Singapore Campaign
Audio · How-To· 6 min

How to Brief a Media Agency on a Yes 933 FM Singapore Campaign

Apr 10, 2026
What Media Buyers Need to Know Before Buying Yes 933 FM Singapore
Audio · Industry Insight· 8 min

What Media Buyers Need to Know Before Buying Yes 933 FM Singapore

Apr 10, 2026
Yes 933 FM Singapore for Retail Brands: A Media Buyer's Guide
Audio · Guide

Yes 933 FM Singapore for Retail Brands: A Media Buyer's Guide

Unlock the potential of Yes 933 FM for your retail brand in Singapore. Reach a powerful Chinese-speaking audience of over 400,000 daily listeners and drive customer engagement with strategic media ...

Apr 10, 2026· 6 min read
How to Brief a Media Agency on a Warna 942 FM Singapore Campaign
Audio · How-To· 7 min

How to Brief a Media Agency on a Warna 942 FM Singapore Campaign

Apr 10, 2026
What Media Buyers Need to Know Before Buying Warna 942 FM Singapore
Audio · Industry Insight· 7 min

What Media Buyers Need to Know Before Buying Warna 942 FM Singapore

Apr 10, 2026
What Media Buyers Need to Know Before Buying Symphony 924 FM Singapore
Audio · Industry Insight· 7 min

What Media Buyers Need to Know Before Buying Symphony 924 FM Singapore

Apr 9, 2026
Warna 942 FM Singapore for Retail Brands: A Media Buyer's Guide
Audio · Guide· 6 min

Warna 942 FM Singapore for Retail Brands: A Media Buyer's Guide

Apr 9, 2026
How to Brief a Media Agency on a Symphony 924 FM Singapore Campaign
Audio · How-To· 8 min

How to Brief a Media Agency on a Symphony 924 FM Singapore Campaign

Apr 9, 2026
Symphony 924 FM Singapore for High-End Retail Brands: A Media Buyer's Guide
Audio · Guide· 10 min

Symphony 924 FM Singapore for High-End Retail Brands: A Media Buyer's Guide

Apr 9, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.