The Brief
LED Screen insights.
Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.
Articles in LED Screen.
OOH · Industry Insight
YAS Saadiyat Highway LED Unipole Cases: Success Stories from Abu Dhabi's Premier Digital Billboard Route
Discover how Coca-Cola achieved a 43% uplift in brand recall through strategic outdoor advertising on Abu Dhabi's YAS Saadiyat Highway, a prime route for reaching affluent consumers
Jan 25, 2026
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7 min read
