The Brief

UAE insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in UAE.

Home 92.2 Onam Campaigns: Festival Malayalam Marketing
Insights · Industry Insight· 7 min

Home 92.2 Onam Campaigns: Festival Malayalam Marketing

Feb 22, 2026
Home 92.2 Ramadan Advertising: Reaching Malayalam Audiences During the Holy Month
Insights · Industry Insight· 7 min

Home 92.2 Ramadan Advertising: Reaching Malayalam Audiences During the Holy Month

Feb 22, 2026
Home 92.2 Remittance Services: Money Transfer Kerala
Insights · Industry Insight· 6 min

Home 92.2 Remittance Services: Money Transfer Kerala

Feb 22, 2026
Home FM Demographics: Kerala Expat Market UAE
Audio · Industry Insight· 6 min

Home FM Demographics: Kerala Expat Market UAE

Feb 21, 2026
Healthcare Home 92.2 Radio: Medical Services Malayalam
Audio · Industry Insight· 8 min

Healthcare Home 92.2 Radio: Medical Services Malayalam

Feb 21, 2026
Home 92.2 ROI: Malayalam Radio Performance
Audio · Industry Insight

Home 92.2 ROI: Malayalam Radio Performance

Discover the power of Home 92.2 FM for reaching Kerala’s diaspora in the UAE. With a loyal audience and compelling ROI, learn how to maximize your advertising impact in this dynamic market

Feb 21, 2026· 8 min read
Home 92.2 Integration: Multi-Channel Malayalam Marketing
Insights · Industry Insight· 6 min

Home 92.2 Integration: Multi-Channel Malayalam Marketing

Feb 21, 2026
UAE National Day Home Radio: Patriotic Malayalam Programming for Targeted Brand Campaigns
Audio · Industry Insight· 7 min

UAE National Day Home Radio: Patriotic Malayalam Programming for Targeted Brand Campaigns

Feb 21, 2026
Dubai FM Weekend Strategy: Friday Saturday Arabic Campaign
Audio · Industry Insight· 8 min

Dubai FM Weekend Strategy: Friday Saturday Arabic Campaign

Feb 21, 2026
Dubai FM 93 Weekday Focus: Monday-Thursday Arabic
Audio · Industry Insight· 8 min

Dubai FM 93 Weekday Focus: Monday-Thursday Arabic

Feb 21, 2026
Dubai FM Ramadan Programming: Holy Month Arabic Content
Audio · Industry Insight· 6 min

Dubai FM Ramadan Programming: Holy Month Arabic Content

Feb 21, 2026
Dubai FM Eid Advertising: Festival Holiday Arabic Radio Campaigns That Connect
Audio · Industry Insight· 7 min

Dubai FM Eid Advertising: Festival Holiday Arabic Radio Campaigns That Connect

Feb 21, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.