The Brief

Singapore insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in Singapore.

Love 972 FM Singapore Listener Profile: Income, Age and Lifestyle
Audio · Industry Insight· 7 min

Love 972 FM Singapore Listener Profile: Income, Age and Lifestyle

Apr 9, 2026
How to Run a Love 972 FM Singapore Campaign on a Small Budget
Audio · How-To· 6 min

How to Run a Love 972 FM Singapore Campaign on a Small Budget

Apr 9, 2026
Love 972 FM Singapore for Fashion and Beauty Brands
Audio · Industry Insight· 7 min

Love 972 FM Singapore for Fashion and Beauty Brands

Apr 9, 2026
The Difference Between a Spot Ad and a Live Read on Love 972 FM Singapore
Audio · Industry Insight· 6 min

The Difference Between a Spot Ad and a Live Read on Love 972 FM Singapore

Apr 9, 2026
How Love 972 FM Singapore Drives Online Traffic for Advertisers
Audio · Industry Insight· 8 min

How Love 972 FM Singapore Drives Online Traffic for Advertisers

Apr 9, 2026
Love 972 FM Singapore for Tech Brands: Reaching Singapore's Chinese-Speaking Consumers
Audio · Industry Insight

Love 972 FM Singapore for Tech Brands: Reaching Singapore's Chinese-Speaking Consumers

Reach Singapore's affluent Chinese-speaking consumers through Love 972 FM, the premier platform for tech brands. Leverage targeted advertising to connect with a crucial demographic and drive sales ...

Apr 9, 2026· 7 min read
How Gold 90.5 FM Singapore Helps FMCG Brands Drive Trial and Awareness
Audio · Industry Insight· 7 min

How Gold 90.5 FM Singapore Helps FMCG Brands Drive Trial and Awareness

Apr 9, 2026
Gold 90.5 FM Singapore for Banking and Finance: What Works on Radio
Audio · Industry Insight· 7 min

Gold 90.5 FM Singapore for Banking and Finance: What Works on Radio

Apr 9, 2026
Why Classic Hits Radio in Singapore Still Commands Premium Advertising Rates
Audio · Industry Insight· 6 min

Why Classic Hits Radio in Singapore Still Commands Premium Advertising Rates

Apr 9, 2026
Gold 90.5 FM Singapore for Home and Lifestyle Brands
Audio · Industry Insight· 7 min

Gold 90.5 FM Singapore for Home and Lifestyle Brands

Apr 9, 2026
How to Negotiate a Better Rate on Gold 90.5 FM Singapore
Audio · How-To· 6 min

How to Negotiate a Better Rate on Gold 90.5 FM Singapore

Apr 9, 2026
Gold 90.5 FM Singapore Live Reads vs Pre-Recorded Spots: Which Converts Better
Audio · Comparison· 8 min

Gold 90.5 FM Singapore Live Reads vs Pre-Recorded Spots: Which Converts Better

Apr 9, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.