The Brief

Italy insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in Italy.

Via Melchiorre Gioia Static Billboard Budget: Milan Guide
OOH · Guide· 7 min

Via Melchiorre Gioia Static Billboard Budget: Milan Guide

Mar 23, 2026
Via Melchiorre Gioia Static Billboard Reach: Daily Impressions
OOH · Industry Insight· 8 min

Via Melchiorre Gioia Static Billboard Reach: Daily Impressions

Mar 23, 2026
Via Melchiorre Gioia Billboard Audience: Milan Demographics
OOH · Industry Insight· 6 min

Via Melchiorre Gioia Billboard Audience: Milan Demographics

Mar 23, 2026
Via Melchiorre Gioia Static Billboard Traffic: Viewership
OOH · Industry Insight· 6 min

Via Melchiorre Gioia Static Billboard Traffic: Viewership

Mar 23, 2026
Via Melchiorre Gioia Static Billboard Location: Strategic Advertising Opportunities in Milan's Business Hub
OOH · Industry Insight· 7 min

Via Melchiorre Gioia Static Billboard Location: Strategic Advertising Opportunities in Milan's Business Hub

Mar 23, 2026
Via Melchiorre Gioia Billboard Site: Premium Milan Spot
OOH · Industry Insight

Via Melchiorre Gioia Billboard Site: Premium Milan Spot

Discover prime outdoor advertising on Via Melchiorre Gioia, where 180,000 daily passersby connect with Milan's business elite. Secure your high-visibility billboard today for unmatched brand exposure

Mar 23, 2026· 8 min read
Via Melchiorre Gioia Static Billboard Placement: Strategic Location Analysis for Milan Advertisers
OOH · Industry Insight· 8 min

Via Melchiorre Gioia Static Billboard Placement: Strategic Location Analysis for Milan Advertisers

Mar 23, 2026
Via Melchiorre Gioia Static Billboard Size: Large Format - A Premium Advertising Opportunity in Milan's Business District
OOH · Industry Insight· 7 min

Via Melchiorre Gioia Static Billboard Size: Large Format - A Premium Advertising Opportunity in Milan's Business District

Mar 23, 2026
Via Melchiorre Gioia Billboard Dimensions: Standards
OOH · Industry Insight· 7 min

Via Melchiorre Gioia Billboard Dimensions: Standards

Mar 23, 2026
Via Melchiorre Gioia Static Billboard Format: Size Guide
OOH · Guide· 8 min

Via Melchiorre Gioia Static Billboard Format: Size Guide

Mar 23, 2026
Via Melchiorre Gioia Static Billboard Design: Guidelines
OOH · Guide· 7 min

Via Melchiorre Gioia Static Billboard Design: Guidelines

Mar 23, 2026
Via Melchiorre Gioia Billboard Creative: Best Practices
OOH · Industry Insight· 8 min

Via Melchiorre Gioia Billboard Creative: Best Practices

Mar 23, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.