Urban contemporary96.2 FM Gaborone / national networkBotswanaEnglish

Gabz-FM

Power to engage your world

164,000 daily listeners listeners

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03 · Audience

Who's listening.

Reach and demographic snapshot.

164,000 daily listeners
Daily listeners
National network, an estimated 80% of Botswana's population
Coverage
English
Languages
Adults 25-45, graduates and professionals

Audience snapshot (estimated)

Age 25 – 44
62%
Age 18 – 24
23%
Age 45+
15%

Demographics modeled from station format and country averages.

Broadcast coverage

National network, an estimated 80% of Botswana's population

FM signal with strongest reception in urban centers and major commute corridors.

04 · About

About Gabz-FM.

A little background on the station and why advertisers keep coming back.

Advertise on Gabz-FM, one of Botswana's leading urban radio stations, broadcasting from Gaborone across a national transmitter network. Its broadcast catchment represents the most densely populated areas of Botswana with an estimated 80% reach of the total population. 164,000 daily listeners, with a primary audience of adults aged 25 to 45 profiled as graduates, professionals and decision-makers earning above P10,000. Formats include recorded spots, live reads, on-air interviews, features, sponsorships and outside broadcasts, priced per daypart across breakfast, daytime, afternoon drive and off-peak bands. Campaigns can be extended with social amplification across Facebook, Instagram, X and TikTok.

05 · Why this station

Why advertise on Gabz-FM.

What this station delivers, by the numbers.

01

80% population reach

A national transmitter network covering the most densely populated areas of Botswana, from Gaborone to Francistown, Maun and beyond.

02

164,000 daily listeners

A consistent, engaged daily audience across the country.

03

Aspirational 25-45 audience

Graduates, professionals and decision-makers earning above P10,000, brand-conscious and influential in purchasing decisions.

04

Breakfast and afternoon drive lead

Weekday 06:00-10:00 and 14:00-18:00 are the premium dayparts.

05

More than radio

Social amplification across Facebook, Instagram, X and TikTok, plus outside broadcasts and live reads.

06 · Compare packages

Compare packages.

All packages on Gabz-FM. Pick the one that matches your campaign goals.

Recorded Spot Breakfast

Weekday
1
spots per spot
Time bands
06:00 - 10:00 1/day
30-second spots

Recorded Spot Daytime

Weekday
1
spots per spot
Time bands
10:00 - 14:00 1/day
30-second spots

Recorded Spot Afternoon Drive

Weekday
1
spots per spot
Time bands
14:00 - 18:00 1/day
30-second spots

Recorded Spot Off-Peak

Weekday
1
spots per spot
Time bands
18:00 - 06:00 1/day
30-second spots

Live Read Breakfast

Weekday
1
reads per read
Time bands
06:00 - 10:00 1/day
30-second spots

Interview 5 Minute

Breakfast band
1
interviews per interview
Time bands
06:00 - 10:00 1/day

Outside Broadcast 2 Hour

Gaborone only
1
broadcasts per broadcast
Time bands
2 hours on location 1/day

Book your campaign.

Pick a package and length. Live pricing and reach update below.

Pick a package above to see what's included.

Rates on enquiry

If your ad doesn't air as booked

We re-deliver at zero cost. No questions, no fine print.

Multiple payment options

Card, Apple Pay, Google Pay, Shop Pay. For larger campaigns we issue invoices and accept bank transfer.

Proof of posting in 7 days

Run logs delivered within 7 working days of flight start.

Need help picking a package?

Send us a brief. We'll review your goals, suggest the right station and slot, and send a tailored quote within one working day.

Send a brief
09 · After you book

What happens after you book.

Five steps from checkout to proof of posting.

01

You check out

Pay securely on the site. Order confirmation in your inbox within minutes.

02

We confirm and send specs

Within one business day you receive a campaign confirmation email with creative specs, deadlines, and your account manager's contact.

03

You send your audio

Send us your finished radio spot, or ask about our in-house production add-on if you need help making one.

04

Your campaign airs

Spots run on schedule. We monitor delivery and resolve any issues with the station on your behalf.

05

Proof of posting

Within 7 working days of flight start, you receive run logs confirming every spot aired as booked.

10 · More to explore

More radio stations in Botswana.

Compare similar audiences before you commit.

11 · Frequently asked

Frequently asked questions.

You're in good hands. We've thought through the details so you don't have to.

Once you book and confirm your audio, your campaign typically goes live on the next available scheduled day for the package, usually within 7 to 14 working days. We confirm the exact start date in your order confirmation. For urgent timelines, contact us, we can sometimes accelerate.

Yes, you provide the finished audio (typically 30 seconds, MP3 or WAV at 44.1 kHz). If you need help producing one, we offer in-house radio spot production as an add-on. Your account manager will share details and pricing after checkout.

We re-deliver any missed spots at zero additional cost. Run logs are provided within 7 working days of flight start so you can verify every spot aired as booked.

Yes. Run logs delivered within 7 working days of flight start, confirming every spot aired as booked.

Each package on the site shows transparent, all-in pricing. Radio: by package type and duration. OOH: by location, format, and duration. Other channels priced per format and audience reach. No hidden fees.

100% upfront. Card, Apple Pay, Google Pay, or Shop Pay accepted at checkout. For larger campaigns we can also issue an invoice with bank transfer or pay-by-link.

Modifications can be made up to 14 days before flight start, subject to media availability. Changes must be approved in writing and may be treated as a separate booking.

No cancellations or refunds are offered once a booking is made. We recommend confirming campaign timing and creative readiness before booking.

Yes, as add-on services for media-buying clients only. Artwork, radio spot production, video creative for TV and digital. Charged separately on top of media costs.

Yes. Media planning is included for clients booking media through us. Not sold standalone.

Direct booking via the site for single-package buys, or contact us for a custom proposal on multi-channel or multi-station campaigns.

Radio, OOH (billboards, hoardings, malls, airports, transit), TV, and Digital. Plus Cinema and Print.

Active inventory across the GCC, Levant, MENA, Europe, North America, Asia, Africa, South America, and Oceania.

Media.co.uk is a curated global media marketplace that helps brands and agencies plan, book, and launch advertising campaigns across OOH, Radio, TV, and Digital. Growth. Engineered.

Browse and buy directly from the catalog, request a custom plan via contact, or email hello@media.co.uk.

12 · Send a brief

Tell us about your campaign.

The more you share, the sharper the proposal. We come back within one working day: named desk, fixed pricing, real lead times.

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We never share your details, and you can ask us to delete the brief at any time.
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