Duma FM
More talk, more music
Who's listening.
Reach and demographic snapshot.
Botswana (national, ~85% of population) + DSTV audio channel 919
FM signal with strongest reception in urban centers and major commute corridors.
About Duma FM.
A little background on the station and why advertisers keep coming back.
Advertise on Duma FM, the number one private radio station in Botswana, broadcasting on FM and on the DSTV audio bouquet channel 919 and reaching around 85% of the national population. BOCRA recorded Duma FM with the highest commercial FM radio market share in the country at 41% for April 2024 to March 2025, ahead of Yarona FM (32%) and Gabz FM (29%), plus the leading network rollout coverage at 84.07% and the highest average service availability rate at 97.75% across 2024 to 2025. The rate card runs from pre-recorded and live-read thirty-second spots through to five, ten and fifteen-minute interviews and discussions, with in-house production and sound design available. A ready-made Events package bundles thirty thirty-second commercials, two five-minute interviews and a Facebook flyer with social support, and the station's 824,000-follower Facebook page adds video, flyer, boosting and cross-posting options.
Press play below to hear Duma FM's actual live broadcast, not a sample. The same audio your campaign sits inside.
Live stream unavailable right now. Talk to a specialist for an audio sample.
Why advertise on Duma FM.
What this station delivers, by the numbers.
Botswana's number one private radio station
Covering around 85% of the population on FM, with extended reach on DSTV audio channel 919.
Highest commercial FM market share in the country
BOCRA recorded Duma FM at 41% market share for April 2024 to March 2025, ahead of Yarona FM (32%) and Gabz FM (29%).
Best-in-class reliability and reach
BOCRA logged Duma FM with the leading commercial network rollout coverage at 84.07% and the highest average service availability rate at 97.75% across 2024 to 2025.
824,000 Facebook followers
A large, engaged social audience to amplify on-air campaigns, with video, flyer, boosting and cross-posting options alongside spots.
Compare packages.
All packages on Duma FM. Pick the one that matches your campaign goals.
Pre-Recorded Spot
Live Read
Interview / Radio Discussion
Events Package
If your ad doesn't air as booked
We re-deliver at zero cost. No questions, no fine print.
Multiple payment options
Card, Apple Pay, Google Pay, Shop Pay. For larger campaigns we issue invoices and accept bank transfer.
Proof of posting in 7 days
Run logs delivered within 7 working days of flight start.
Need help picking a package?
Book a free 30-min call. We'll review your goals, suggest the right station and slot, and send a tailored quote.
Talk to a SpecialistWhat happens after you book.
Five steps from checkout to proof of posting.
You check out
Pay securely on the site. Order confirmation in your inbox within minutes.
We confirm and send specs
Within one business day you receive a campaign confirmation email with creative specs, deadlines, and your account manager's contact.
You send your audio
Send us your finished radio spot, or ask about our in-house production add-on if you need help making one.
Your campaign airs
Spots run on schedule. We monitor delivery and resolve any issues with the station on your behalf.
Proof of posting
Within 7 working days of flight start, you receive run logs confirming every spot aired as booked.
Frequently asked questions.
You're in good hands. We've thought through the details so you don't have to.
Once you book and confirm your audio, your campaign typically goes live on the next available scheduled day for the package, usually within 7 to 14 working days. We confirm the exact start date in your order confirmation. For urgent timelines, contact us, we can sometimes accelerate.
Yes, you provide the finished audio (typically 30 seconds, MP3 or WAV at 44.1 kHz). If you need help producing one, we offer in-house radio spot production as an add-on. Your account manager will share details and pricing after checkout.
We re-deliver any missed spots at zero additional cost. Run logs are provided within 7 working days of flight start so you can verify every spot aired as booked.
Yes. Run logs delivered within 7 working days of flight start, confirming every spot aired as booked.
Each package on the site shows transparent, all-in pricing. Radio: by package type and duration. OOH: by location, format, and duration. Other channels priced per format and audience reach. No hidden fees.
100% upfront. Card, Apple Pay, Google Pay, or Shop Pay accepted at checkout. For larger campaigns we can also issue an invoice with bank transfer or pay-by-link.
Modifications can be made up to 14 days before flight start, subject to media availability. Changes must be approved in writing and may be treated as a separate booking.
No cancellations or refunds are offered once a booking is made. We recommend confirming campaign timing and creative readiness before booking.
Yes, as add-on services for media-buying clients only. Artwork, radio spot production, video creative for TV and digital. Charged separately on top of media costs.
Yes. Media planning is included for clients booking media through us. Not sold standalone.
Direct booking via the site for single-package buys, or contact us for a custom proposal on multi-channel or multi-station campaigns.
Radio, OOH (billboards, hoardings, malls, airports, transit), TV, and Digital. Plus Cinema and Print.
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Browse and buy directly from the catalog, request a custom plan via contact, or email hello@media.co.uk.
Tell us about your campaign.
The more you share, the sharper the proposal. We come back within one working day — named desk, fixed pricing, real lead times.
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