Out-of-Home · IT
Italy OOH.
Published reach metrics
Fixed at posting · 7 days
Re-delivery if your ad doesn't run
Every Italy placement on the map.
Pan and zoom the Italy map to explore where each placement sits. Click any city to see what is bookable there; click any pin to open the placement.
No placements match these filters.
Want to advertise on a placement we don't list?
Brief us → we'll source itNew to OOH?
Read the guide: How OOH advertising works in Italy.
Pricing, formats, lead times, asset specs, glossary. Five-minute read.
04 · Send a brief
Tell us what you want to achieve.
Drop a brief and our planners will hand-pick the best Italy OOH placements for your audience, route, and budget. One working day reply.
Published reach metrics
Fixed at posting · 7 days
Re-delivery if your ad doesn't run
05 · Frequently asked
Italy OOH, answered.
How much does OOH advertising cost in Italy?
Pricing for Italy placements is shared on enquiry, as several media owners price privately. Send a brief and we come back within one working day with the rate, the monthly equivalent and a cost-per-1,000-reached comparison so you can weigh options on the same basis.
What types of OOH placements are available in Italy?
Digital LED screens, spectaculars, and bridge displays; static billboards, hoardings, unipoles, and MUPIs in network bundles; indoor mall screens; and transit and moving media including bus and taxi wraps where available. Use the Type filter above to narrow the grid.
What's the lead time to book OOH in Italy?
Standard lead time is 5 to 10 working days from artwork sign-off to flight start. Premium digital landmarks during peak periods (Christmas retail, Salone del Mobile, Milan Fashion Week) often book 4 to 6 weeks ahead, so plan early for those windows.
Which cities or routes have the strongest OOH reach in Italy?
Our Italy inventory covers . The strongest single-route reach typically comes from Porta Garibaldi, Duomo (Milan), Centro Storico (Rome). Each placement page shows published weekly impressions, daily traffic counts, or footfall data depending on the format.
Do you guarantee posting?
Yes. Every booking is fixed at posting for the dates you've paid for. If a screen is offline or your ad doesn't run for any reason on our side, we re-deliver at zero cost. Photos and screen logs are delivered within 7 working days of flight start.
What asset formats do you accept?
MP4 (H.264) and JPG/PNG for digital screens at the screen's native resolution. Print-ready PDF, AI, or EPS at 300dpi CMYK for static placements. Each product page lists exact specifications including dimensions, file format, and operating duration.
Can I split a campaign across multiple cities or placements in Italy?
Yes. Bundle any combination across in a single brief. We'll plan rotations and weighting based on your audience priorities, and the multi-placement effective CPM is often better than booking placements individually.
Do you offer volume discounts on longer flights?
Yes. Flights of 4 or more weeks typically attract a 10% discount; 8 or more weeks a 15% discount. Full-quarter takeovers are negotiated direct. Send a brief for the best rate on your specific Italy campaign.
Need help building your campaign in Italy?
Our team will hand-pick placements for your brief — by audience, route, daypart, and budget. Reply within one working day.