The Brief

What the planners are reading.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

Latest articles.

How to Measure ROI From a Yes 933 FM Singapore Campaign
Audio · How-To · 7 min

How to Measure ROI From a Yes 933 FM Singapore Campaign

Yes 933 FM Singapore Morning Show Advertising: Is It Worth the Premium
Audio · Industry Insight · 7 min

Yes 933 FM Singapore Morning Show Advertising: Is It Worth the Premium

How Yes 933 FM Singapore Compares to Online Streaming Platforms for Ads
Audio · Industry Insight · 7 min

How Yes 933 FM Singapore Compares to Online Streaming Platforms for Ads

Yes 933 FM Singapore for Automotive Brands: A Complete Guide
Audio · Guide · 7 min

Yes 933 FM Singapore for Automotive Brands: A Complete Guide

Why Singapore's Mandarin-Speaking Community Trusts Yes 933 FM
Audio · Industry Insight · 7 min

Why Singapore's Mandarin-Speaking Community Trusts Yes 933 FM

How Warna 942 FM Singapore Compares to Mediacorp Radio for Advertisers
Audio · Industry Insight

How Warna 942 FM Singapore Compares to Mediacorp Radio for Advertisers

Discover how Warna 942 FM stands out in Singapore's radio advertising landscape compared to Mediacorp Radio. Optimize your campaigns with insights on demographics, pricing, and reach for better ROI

Warna 942 FM Singapore for Financial Services Brands
Audio · Industry Insight · 9 min

Warna 942 FM Singapore for Financial Services Brands

What Happens After You Book an Ad on Warna 942 FM Singapore
Audio · Industry Insight · 6 min

What Happens After You Book an Ad on Warna 942 FM Singapore

Warna 942 FM Singapore and Social Media: How They Work Together for Brands
Audio · Industry Insight · 6 min

Warna 942 FM Singapore and Social Media: How They Work Together for Brands

How Long Does It Take to Go Live on Warna 942 FM Singapore
Audio · Industry Insight · 7 min

How Long Does It Take to Go Live on Warna 942 FM Singapore

Warna 942 FM Singapore for Halal Travel and Tourism Brands
Audio · Industry Insight · 6 min

Warna 942 FM Singapore for Halal Travel and Tourism Brands

The Benefits of Long-Term Advertising Partnerships with Warna 942 FM Singapore
Audio · Industry Insight · 6 min

The Benefits of Long-Term Advertising Partnerships with Warna 942 FM Singapore

The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.