V&A Waterfront Amphitheatre Digital (The Arc), Cape Town
Premium digital placement at the V&A Waterfront. 10.5 million impressions a month.
The placement, in context.
Photos of the screens in their actual setting. Click any image to open the full gallery.
Reference photography. Actual creative is supplied by the advertiser.
Right in the flow.
Location is the product. These screens sit at the busiest concentration points in Cape Town's retail core.
V&A Waterfront Amphitheatre Digital (The Arc), Cape Town
V&A Waterfront, Amphitheatre precinct, Cape Town
↗ Open in Google MapsThe reach.
Published footfall and operator-supplied figures. Updated quarterly.
About V&A Waterfront Amphitheatre Digital (The Arc), Cape Town.
A little background on the placement, the venue, and why advertisers keep coming back.
Advertise at the V&A Waterfront on The Arc and place your brand on one of Cape Town’s most iconic digital canvases. This large-format anamorphic screen wraps the open-air Amphitheatre at the heart of the V&A, framed by Table Mountain and visible from the mall entrances, the waterfront restaurants and the surrounding entertainment areas. Because the display is built for true 3D anamorphic creative and high-brightness playback, your campaign stays sharp and cinematic from the morning footfall through to the busy evening crowd. As a result, brands here command attention in a setting that already draws every eye.
The power of an Advertise at the V&A Waterfront campaign comes from the precinct’s exceptional footfall and international visitor mix. The V&A Waterfront is South Africa’s most-visited destination, drawing tens of millions of residents, tourists, cruise passengers and families across the year, and The Arc alone reaches around 10.5 million of them every month. This is an affluent, high-spend audience, ideal for luxury, hospitality, travel, fashion and premium lifestyle brands. In addition, the anamorphic format supports motion, depth and dynamic storytelling, so you can run time-specific creative or build a sequence that unfolds across the day.
Positioned over the Amphitheatre between the mall and the waterfront, The Arc captures audiences as they arrive, gather and move through the precinct, delivering repeat exposure from multiple sightlines. This makes it ideal for flagship launches, seasonal campaigns and high-impact brand moments that deserve a stage. When you Advertise at the V&A Waterfront on The Arc, you place your brand at the centre of one of Africa’s most prestigious retail and tourism landmarks, creating premium association, strong recall and lasting impact.
Why advertise here.
Four reasons buyers come back. Numbers from the operator's published reports.
Proven location
High footfall and traffic with published audience data. Year-round visibility on routes that matter most.
Synchronised domination
All screens play your creative simultaneously. You own every screen in view, not just one.
Premium audience profile
Affluent locals, GCC visitors, international travellers. High purchase intent across luxury, F&B, and tech.
Production-ready specs
Large-format production-grade specs. Static or motion, depending on the placement.
Production specifications.
What you'll need to send us to get on screen.
Creative deadline
Final creative must be delivered at least 5 working days before flight start. Files received after the deadline are not guaranteed for the booked start date.
Need help?
Our in-house production team can build the full creative (concept, motion design, mastering) as an add-on. Charged separately on top of media costs.
Approvals
All creative must follow the operator's content guidelines. Operator approval typically takes 2–3 working days.
If your ad doesn't run as booked
We re-deliver at zero cost. No questions, no fine print.
Multiple payment options
Card, Apple Pay, Google Pay, or Shop Pay at checkout. Larger campaigns can also pay by invoice or bank transfer.
Proof of posting in 7 days
Photos and screen logs delivered within 7 working days of flight start.
Need help with your placement?
Book a free 30-min call. We'll review your goals, suggest the right placement and flight length, and send a tailored quote.
Talk to a SpecialistWhat happens after you book.
Six steps from checkout to proof of posting.
You check out
Pay securely on the site. Order confirmation in your inbox within minutes.
We confirm and send specs
Within one business day you receive a campaign confirmation email with creative specs, deadlines, and your account manager's contact.
You send your creative
Send us your finished artwork by the deadline. Or ask about our in-house production add-on if you need help making it.
Operator approval
The operator reviews and approves the creative. Typically 2–3 working days.
Your campaign goes live
Posters or screens go live on schedule. We monitor delivery and resolve any issues with the operator on your behalf.
Proof of posting
Within 7 working days of flight start, you receive photos and run logs confirming every play.
Frequently asked questions.
You're in good hands. We've thought through the details so you don't have to.
Typical lead time for OOH is 10 to 14 days from booking to first day on site. We confirm within one business day, send creative specs, and reserve the slots while you finalise artwork.
Artwork format depends on the placement. Full specs are in the Production specifications section above. We send a confirmed spec sheet on booking.
Yes, as add-on services for media-buying clients. Artwork creation for OOH, print and digital, video creative for digital screens. Charged separately on top of media costs.
We re-deliver any missed plays at zero cost. Our team monitors the schedules and resolves issues with the operator on your behalf, you don't need to chase anyone.
Yes. We deliver proof of posting within 7 working days of flight start: photos and screen logs documenting every screen and every play, aligned with the booked schedule.
OOH is priced by location, format, and duration. Each placement page shows transparent, all-in pricing for 2 and 4-week flights. No hidden fees.
100% upfront. Payment in full is required before campaign launch.
Modifications can be made up to 14 days before flight start, subject to media availability. Changes must be approved in writing and may be treated as a separate booking. Artwork changes after the agreed delivery deadline incur additional fees.
No cancellations or refunds are offered once a booking is made. We recommend confirming campaign timing and creative readiness before booking.
Yes. Media planning is included for clients booking media through us. Our team helps you choose the right channels, mix, and timing for your audience and budget. Not sold standalone.
Two paths. Direct booking via the site for straightforward single-package buys. Custom proposal via our team for multi-medium campaigns or larger budgets.
Radio, OOH (billboards, hoardings, malls, airports, transit), TV, and Digital. We also handle Cinema and Print campaigns.
Global media marketplace, with active inventory across the GCC, Levant, MENA, Europe, North America, Asia, Africa, South America, and Oceania.
Media.co.uk is a curated global media marketplace that helps brands and agencies plan, book, and launch advertising campaigns across OOH, Radio, TV, and Digital. Growth. Engineered.
Browse and buy directly, request a custom plan, or email hello@media.co.uk. We respond within one business day.
Tell us about your campaign.
The more you share, the sharper the proposal. We come back within one working day — named desk, fixed pricing, real lead times.
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