Music, entertainment and talk107.7 MHzSouth KoreaKorean

SBS Power FM 107.7

SBS's music and entertainment station on 107.7 MHz, home of the Cultwo Show.

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03 · Audience

Who's listening.

Reach and demographic snapshot.

Daily listeners
107.7 MHz. Individual programmes are also relayed by regional partner stations in Gyeongnam, Daegu, Gwangju, Daejeon, Jeonju, Ulsan, Cheongju, Jeju and Gangwon, as listed in the station's schedule.
Coverage
Korean
Languages
Capital-area listeners: 23.3% share of radio listening at ages 15 to 69 and 33.5% at 20 to 49 (Metro Radio Study 2026-3R, Hankook Research)
Broadcast coverage

107.7 MHz. Individual programmes are also relayed by regional partner stations in Gyeongnam, Daegu, Gwangju, Daejeon, Jeonju, Ulsan, Cheongju, Jeju and Gangwon, as listed in the station's schedule.

FM signal with strongest reception in urban centres and major commute corridors.

04 · About

About SBS Power FM 107.7.

A little background on the station and why advertisers keep coming back.

SBS Power FM broadcasts on 107.7 MHz. Its daily line-up includes Kim Young-chul's Power FM (07:00 to 09:00), the Cultwo Show (14:00 to 16:00), Hwang Je-sung's Emperor Power (16:00 to 18:00) and Park So-hyun's Love Game (18:00 to 20:00).

In the Metro Radio Study 2026-3R by Hankook Research, as published by the station, Power FM took a 23.3% share of radio listening among 15 to 69 year olds in the capital area, and the Cultwo Show and Kim Young-chul's Power FM were the two most-listened weekday programmes.

Airtime is sold three ways, each at the station's printed rate: a spot inside a named programme, a spot in the station break between programmes, priced by time of day, and a time signal sponsorship.

05 · Why this station

Why advertise on SBS Power FM 107.7.

What this station delivers, by the numbers.

01

Printed rates for every programme, station break and time signal, per spot.

02

The Cultwo Show and Kim Young-chul's Power FM were the two most-listened weekday programmes in the Metro Radio Study 2026-3R.

03

Station breaks are priced by time of day, from the early morning to the small hours.

04

Programmes run daily, Monday to Sunday.

06 · Compare packages

Compare packages.

All packages on SBS Power FM 107.7. Pick the one that matches your campaign goals.

Programme: Fun Fun Today, part 1

Daily, 05:00 hour. Part 1 of Lee In-kwon's Fun Fun Today (이인권의 펀펀투데이).
1
spot per booking

Programme: Fun Fun Today, parts 2-3

Daily, 06:00 hour. Parts 2 and 3 of Lee In-kwon's Fun Fun Today.
1
spot per booking

Programme: Kim Young-chul's Power FM

Daily 07:00 to 09:00, parts 1 to 4 (김영철의 파워FM).
1
spot per booking

Programme: Bong Tae-gyu's morning show

Daily 09:00 to 11:00, parts 1 to 4 (아름다운 이아침 봉태규입니다).
1
spot per booking

Programme: Cinetown

Daily 11:00 to 12:00, parts 1 and 2 (시네타운).
1
spot per booking

Programme: Joo Hyun-young at 12

Daily 12:00 to 14:00, parts 1 to 4 (12시엔 주현영).
1
spot per booking

Programme: Cultwo Show

Daily 14:00 to 16:00, parts 1 to 4 (두시탈출 컬투쇼).
1
spot per booking

Programme: Hwang Je-sung's Emperor Power

Daily 16:00 to 18:00, parts 1 to 4 (황제성의 황제파워).
1
spot per booking

Programme: Park So-hyun's Love Game

Daily 18:00 to 20:00, parts 1 to 4 (박소현의 러브게임).
1
spot per booking

Programme: Young Street

Daily 20:00 to 22:00, parts 1 to 4 (영스트리트).
1
spot per booking

Programme: Bae Sung-jae's Ten

Daily 22:00 to 23:00, parts 1 and 2 (배성재의 텐).
1
spot per booking

Programme: Music High, parts 1-2

Daily 23:00 to 24:00 (뮤직하이).
1
spot per booking

Programme: Music High, part 3

Daily, midnight hour (뮤직하이 part 3).
1
spot per booking

Programme: After Club

Daily 01:00 to 03:00, parts 1 and 2 (애프터클럽).
1
spot per booking

Station break: 14:29 to 15:59

Station-break slots 14:29, 14:59, 15:29 and 15:59, around the Cultwo Show.
1
spot per booking

Station break: 07:29 to 08:59 and 16:29 to 19:59

Station-break slots every half hour from 07:29 to 08:59 and from 16:29 to 19:59.
1
spot per booking

Station break: 09:29 to 13:59 and 20:29 to 20:59

Station-break slots every half hour from 09:29 to 13:59, plus 20:29 and 20:59.
1
spot per booking

Station break: 06:29 to 06:59 and 21:29 to 23:59

Station-break slots 06:29 and 06:59, and every half hour from 21:29 to 23:59.
1
spot per booking

Station break: 05:59 and 00:59 to 03:59

Station-break slots 05:59, 00:59, 01:59, 02:59 and 03:59.
1
spot per booking

Time signal: Cultwo Show

Time signal sponsorship in the Cultwo Show.
1
time signal per booking

Time signal: Kim Young-chul, Park So-hyun or Hwang Je-sung show

Time signal sponsorship in Kim Young-chul's Power FM, Park So-hyun's Love Game or Hwang Je-sung's Emperor Power.
1
time signal per booking

Time signal: other A-grade hours

Time signal sponsorship in the station's other A-grade hours.
1
time signal per booking

Time signal: B-grade hours

Time signal sponsorship in B-grade hours.
1
time signal per booking

Time signal: C-grade hours

Time signal sponsorship in C-grade hours.
1
time signal per booking

Book your campaign.

Pick a package and length. Live pricing and reach update below.

Pick a package above to see what's included.

75.00 USD

If your ad doesn't air as booked

We re-deliver at zero cost. No questions, no fine print.

Multiple payment options

Card, Apple Pay, Google Pay, Shop Pay. For larger campaigns we issue invoices and accept bank transfer.

Proof of posting in 7 days

Run logs delivered within 7 working days of flight start.

Need help picking a package?

Send us a brief. We'll review your goals, suggest the right station and slot, and send a tailored quote within one working day.

Send a brief
09 · After you book

What happens after you book.

Five steps from checkout to proof of posting.

01

You check out

Pay securely on the site. Order confirmation in your inbox within minutes.

02

We confirm and send specs

Within one business day you receive a campaign confirmation email with creative specs, deadlines, and your account manager's contact.

03

You send your audio

Send us your finished radio spot, or ask about our in-house production add-on if you need help making one.

04

Your campaign airs

Spots run on schedule. We monitor delivery and resolve any issues with the station on your behalf.

05

Proof of posting

Within 7 working days of flight start, you receive run logs confirming every spot aired as booked.

11 · Frequently asked

Frequently asked questions.

You're in good hands. We've thought through the details so you don't have to.

Once you book and confirm your audio, your campaign typically goes live on the next available scheduled day for the package, usually within 7 to 14 working days. We confirm the exact start date in your order confirmation. For urgent timelines, contact us, we can sometimes accelerate.

Yes, you provide the finished audio (typically 30 seconds, MP3 or WAV at 44.1 kHz). If you need help producing one, we offer in-house radio spot production as an add-on. Your account manager will share details and pricing after checkout.

We re-deliver any missed spots at zero additional cost. Run logs are provided within 7 working days of flight start so you can verify every spot aired as booked.

Yes. Run logs delivered within 7 working days of flight start, confirming every spot aired as booked.

Each package on the site shows transparent, all-in pricing. Radio: by package type and duration. OOH: by location, format, and duration. Other channels priced per format and audience reach. No hidden fees.

100% upfront. Card, Apple Pay, Google Pay, or Shop Pay accepted at checkout. For larger campaigns we can also issue an invoice with bank transfer or pay-by-link.

Modifications can be made up to 14 days before flight start, subject to media availability. Changes must be approved in writing and may be treated as a separate booking.

No cancellations or refunds are offered once a booking is made. We recommend confirming campaign timing and creative readiness before booking.

Yes, as add-on services for media-buying clients only. Artwork, radio spot production, video creative for TV and digital. Charged separately on top of media costs.

Yes. Media planning is included for clients booking media through us. Not sold standalone.

Direct booking via the site for single-package buys, or contact us for a custom proposal on multi-channel or multi-station campaigns.

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Browse and buy directly from the catalog, request a custom plan via contact, or email hello@media.co.uk.

12 · Send a brief

Tell us about your campaign.

The more you share, the sharper the proposal. We come back within one working day: named desk, fixed pricing, real lead times.

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