Príncipe Pío Digital OPPIs, Madrid
6 digital OPPIs at street level around the Príncipe Pío interchange.
Right in the flow.
Location is the product. These screens sit at the busiest concentration points in Madrid's retail core.
The reach.
Published footfall and operator-supplied figures. Updated quarterly.
About Príncipe Pío Digital OPPIs, Madrid.
The placement, the audience it reaches, and how booking works.
Advertise at Príncipe Pío on the digital OPPI network and your brand gets the lowest cost entry point into Madrid digital out of home. This buy covers 6 digital street furniture screens around the Príncipe Pío interchange in the southwest, next to the mall and theatre, at the M30 entry and exit points beside Paseo de la Florida and Glorieta de San Vicente. Because the interchange combines metro, rail and bus with a shopping centre, footfall is concentrated in a small area rather than spread thin.
The operator's published figures for a seven day campaign put this network at 3,264,555 impacts and 1 percent coverage of the Comunidad de Madrid, delivered across 1,080 spots a day per unit. First, each 2 square metre unit runs full motion at 1,080 by 1,920 pixels on a 1.70 metre portrait canvas. Next, the small unit count keeps the rate low while still delivering millions of impacts, because the audience passes the same points repeatedly. As a result, brands use Príncipe Pío advertising on OPPIs to test digital out of home in Madrid, to support a local retail location, or to add a cultural district to a wider plan. In addition, the network is available programmatically and a content management system is included.
To advertise at Príncipe Pío on the OPPI network, the published rate covers a seven day campaign period across all 6 units. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.
Plan around this placement
Why advertise here.
Four reasons buyers come back. Numbers from the operator's published reports.
Proven location
High footfall and traffic with published audience data. Year-round visibility on routes that matter most.
Synchronised domination
All screens play your creative simultaneously. You own every screen in view, not just one.
Premium audience profile
Affluent locals, GCC visitors, international travellers. High purchase intent across luxury, F&B, and tech.
Production-ready specs
Large-format production-grade specs. Static or motion, depending on the placement.
Production specifications.
What you'll need to send us to get on screen.
Creative deadline
Final creative must be delivered at least 5 working days before flight start. Files received after the deadline are not guaranteed for the booked start date.
Need help?
Our in-house production team can build the full creative (concept, motion design, mastering) as an add-on. Charged separately on top of media costs.
Approvals
All creative must follow the operator's content guidelines. Operator approval typically takes 2–3 working days.
If your ad doesn't run as booked
We re-deliver at zero cost. No questions, no fine print.
Multiple payment options
Card, Apple Pay, Google Pay, or Shop Pay at checkout. Larger campaigns can also pay by invoice or bank transfer.
Proof of posting in 7 days
Photos and screen logs delivered within 7 working days of flight start.
Need help with your placement?
Send us a brief. We'll review your goals, suggest the right placement and flight length, and send a tailored quote within one working day.
Send a briefWhat happens after you book.
Six steps from checkout to proof of posting.
You check out
Pay securely on the site. Order confirmation in your inbox within minutes.
We confirm and send specs
Within one business day you receive a campaign confirmation email with creative specs, deadlines, and your account manager's contact.
You send your creative
Send us your finished artwork by the deadline. Or ask about our in-house production add-on if you need help making it.
Operator approval
The operator reviews and approves the creative. Typically 2–3 working days.
Your campaign goes live
Posters or screens go live on schedule. We monitor delivery and resolve any issues with the operator on your behalf.
Proof of posting
Within 7 working days of flight start, you receive photos and run logs confirming every play.
More OOH placements in Madrid.
Browse other premium OOH inventory in our catalog.
Frequently asked questions.
You're in good hands. We've thought through the details so you don't have to.
Rates start from $2,484.00 for the shortest available flight, with all-in pricing shown in the booking panel above. No agency markup and no hidden fees.
Príncipe Pío, Madrid, Spain, Madrid, Spain. The map in the Where section above shows the exact position.
Typical lead time for OOH is 10 to 14 days from booking to first day on site. We confirm within one business day, send creative specs, and reserve the slots while you finalise artwork.
Artwork format depends on the placement. Full specs are in the Production specifications section above. We send a confirmed spec sheet on booking.
Yes, as add-on services for media-buying clients. Artwork creation for OOH, print and digital, video creative for digital screens. Charged separately on top of media costs.
We re-deliver any missed plays at zero cost. Our team monitors the schedules and resolves issues with the operator on your behalf, you don't need to chase anyone.
Yes. We deliver proof of posting within 7 working days of flight start: photos and screen logs documenting every screen and every play, aligned with the booked schedule.
OOH is priced by location, format, and duration. Each placement page shows transparent, all-in pricing for 2 and 4-week flights. No hidden fees.
100% upfront. Payment in full is required before campaign launch.
Modifications can be made up to 14 days before flight start, subject to media availability. Changes must be approved in writing and may be treated as a separate booking. Artwork changes after the agreed delivery deadline incur additional fees.
No cancellations or refunds are offered once a booking is made. We recommend confirming campaign timing and creative readiness before booking.
Yes. Media planning is included for clients booking media through us. Our team helps you choose the right channels, mix, and timing for your audience and budget. Not sold standalone.
Two paths. Direct booking via the site for straightforward single-package buys. Custom proposal via our team for multi-medium campaigns or larger budgets.
Radio, OOH (billboards, hoardings, malls, airports, transit), TV, and Digital. We also handle Cinema and Print campaigns.
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Browse and buy directly, request a custom plan, or email hello@media.co.uk. We respond within one business day.
Tell us about your campaign.
The more you share, the sharper the proposal. We come back within one working day: named desk, fixed pricing, real lead times.
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