Plaza de Castilla Digital OPPIs, Madrid
27 digital OPPIs at street level across Plaza de Castilla, 20% regional coverage.
Right in the flow.
Location is the product. These screens sit at the busiest concentration points in Madrid's retail core.
Plaza de Castilla Digital OPPIs, Madrid
Plaza de Castilla, Madrid, Spain
↗ Open in Google MapsThe reach.
Published footfall and operator-supplied figures. Updated quarterly.
About Plaza de Castilla Digital OPPIs, Madrid.
The placement, the audience it reaches, and how booking works.
Advertise at Plaza de Castilla on the digital OPPI network and your brand works the pavement rather than the skyline. This buy covers 27 digital street furniture screens across Plaza de Castilla, in the Madrid business district beside the Castellana axis, Azca, the Four Towers, Puerta de Europa and Caleido. Because OPPIs sit at eye level on footways, bus stops and crossings, they reach pedestrians, commuters and public transport users at the moment they are standing still, which is where a portrait screen outperforms a distant billboard.
The operator's published figures for a seven day campaign put this network at 43,111,938 impacts and 20 percent coverage of the Comunidad de Madrid, the single largest coverage figure in the Madrid portfolio, delivered across 1,080 spots a day per unit. First, each 2 square metre unit runs full motion at 1,080 by 1,920 pixels on a 1.70 metre portrait canvas. Next, 27 units across one district builds frequency quickly. As a result, brands use Plaza de Castilla advertising on OPPIs for retail, app and awareness campaigns that need volume at a fraction of a spectacular rate. In addition, the network is available programmatically and a content management system is included.
To advertise at Plaza de Castilla on the OPPI network, the published rate covers a seven day campaign period across all 27 units. Therefore we confirm live availability, handle the booking as principal buyer, and report on the flight with proof of play.
Plan around this placement
Why advertise here.
Four reasons buyers come back. Numbers from the operator's published reports.
Proven location
High footfall and traffic with published audience data. Year-round visibility on routes that matter most.
Synchronised domination
All screens play your creative simultaneously. You own every screen in view, not just one.
Premium audience profile
Affluent locals, GCC visitors, international travellers. High purchase intent across luxury, F&B, and tech.
Production-ready specs
Large-format production-grade specs. Static or motion, depending on the placement.
Production specifications.
What you'll need to send us to get on screen.
Creative deadline
Final creative must be delivered at least 5 working days before flight start. Files received after the deadline are not guaranteed for the booked start date.
Need help?
Our in-house production team can build the full creative (concept, motion design, mastering) as an add-on. Charged separately on top of media costs.
Approvals
All creative must follow the operator's content guidelines. Operator approval typically takes 2–3 working days.
If your ad doesn't run as booked
We re-deliver at zero cost. No questions, no fine print.
Multiple payment options
Card, Apple Pay, Google Pay, or Shop Pay at checkout. Larger campaigns can also pay by invoice or bank transfer.
Proof of posting in 7 days
Photos and screen logs delivered within 7 working days of flight start.
Need help with your placement?
Send us a brief. We'll review your goals, suggest the right placement and flight length, and send a tailored quote within one working day.
Send a briefWhat happens after you book.
Six steps from checkout to proof of posting.
You check out
Pay securely on the site. Order confirmation in your inbox within minutes.
We confirm and send specs
Within one business day you receive a campaign confirmation email with creative specs, deadlines, and your account manager's contact.
You send your creative
Send us your finished artwork by the deadline. Or ask about our in-house production add-on if you need help making it.
Operator approval
The operator reviews and approves the creative. Typically 2–3 working days.
Your campaign goes live
Posters or screens go live on schedule. We monitor delivery and resolve any issues with the operator on your behalf.
Proof of posting
Within 7 working days of flight start, you receive photos and run logs confirming every play.
More OOH placements in Madrid.
Browse other premium OOH inventory in our catalog.
Frequently asked questions.
You're in good hands. We've thought through the details so you don't have to.
Rates start from $11,664.00 for the shortest available flight, with all-in pricing shown in the booking panel above. No agency markup and no hidden fees.
Plaza de Castilla, Madrid, Spain, Madrid, Spain. The map in the Where section above shows the exact position.
Typical lead time for OOH is 10 to 14 days from booking to first day on site. We confirm within one business day, send creative specs, and reserve the slots while you finalise artwork.
Artwork format depends on the placement. Full specs are in the Production specifications section above. We send a confirmed spec sheet on booking.
Yes, as add-on services for media-buying clients. Artwork creation for OOH, print and digital, video creative for digital screens. Charged separately on top of media costs.
We re-deliver any missed plays at zero cost. Our team monitors the schedules and resolves issues with the operator on your behalf, you don't need to chase anyone.
Yes. We deliver proof of posting within 7 working days of flight start: photos and screen logs documenting every screen and every play, aligned with the booked schedule.
OOH is priced by location, format, and duration. Each placement page shows transparent, all-in pricing for 2 and 4-week flights. No hidden fees.
100% upfront. Payment in full is required before campaign launch.
Modifications can be made up to 14 days before flight start, subject to media availability. Changes must be approved in writing and may be treated as a separate booking. Artwork changes after the agreed delivery deadline incur additional fees.
No cancellations or refunds are offered once a booking is made. We recommend confirming campaign timing and creative readiness before booking.
Yes. Media planning is included for clients booking media through us. Our team helps you choose the right channels, mix, and timing for your audience and budget. Not sold standalone.
Two paths. Direct booking via the site for straightforward single-package buys. Custom proposal via our team for multi-medium campaigns or larger budgets.
Radio, OOH (billboards, hoardings, malls, airports, transit), TV, and Digital. We also handle Cinema and Print campaigns.
Global media marketplace, with active inventory across the GCC, Levant, MENA, Europe, North America, Asia, Africa, South America, and Oceania.
Media.co.uk is a curated global media marketplace that helps brands and agencies plan, book, and launch advertising campaigns across OOH, Radio, TV, and Digital. Growth. Engineered.
Browse and buy directly, request a custom plan, or email hello@media.co.uk. We respond within one business day.
Tell us about your campaign.
The more you share, the sharper the proposal. We come back within one working day: named desk, fixed pricing, real lead times.
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