Community radio: music, news, sport & entertainment106.9 FM / DAB / OnlineUKEnglish

Humber Wave Radio (106.9FM)

Your station in Hull, Beverley, East Yorkshire & North Lincolnshire

390,000+ coverage area listeners

Talk to a Specialist
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03 — Audience

Who's listening.

Reach and demographic snapshot.

390,000+ coverage area
Daily listeners
Hull, Beverley, East Yorkshire & North Lincolnshire on 106.9 FM & DAB, plus online and smart speakers
Coverage
English
Languages
Hull & Humber adults, 62% working age
Broadcast coverage

Hull, Beverley, East Yorkshire & North Lincolnshire on 106.9 FM & DAB, plus online and smart speakers

FM signal with strongest reception in urban centers and major commute corridors.

04 — About

About Humber Wave Radio (106.9FM).

A little background on the station and why advertisers keep coming back.

Humber Wave Radio is the community station for Hull, Beverley, East Yorkshire and North Lincolnshire, broadcasting 24 hours a day on 106.9 FM, DAB and online from the heart of Hull. The station filled the void left when KCFM was acquired and Viking FM was shut down, bringing entertainment, local and national news, sport and great music back to the area. Its FM and DAB coverage area takes in more than 390,000 people and around 200,000 households, and online and smart speaker listening grows daily through TuneIn, Radioplayer, Nation Player, Alexa and the station's own player. Advertising runs in the guaranteed peak window of 7am to 7pm, with sponsorship of programmes and features also available, and the station can script and produce your commercial in a range of styles and voices.

Hear it for yourself

Press play below to hear Humber Wave Radio (106.9FM)'s actual live broadcast, not a sample. The same audio your campaign sits inside.

05 — Why this station

Why advertise on Humber Wave Radio (106.9FM).

What this station delivers, by the numbers.

01

Over 390,000 people and around 200,000 households in the FM and DAB coverage area across Hull, Beverley, East Yorkshire and North Lincolnshire.

02

62 percent of the coverage population is of working age, around 242,000 potential customers.

03

Guaranteed peak-time plays, every commercial scheduled between 7am and 7pm, with a minimum of 112 plays per month on the entry package.

04

FM, DAB, online and smart speakers, with listening on TuneIn, Radioplayer, Nation Player, Alexa and the station's own player.

06 — Compare packages

Compare packages.

All packages on Humber Wave Radio (106.9FM). Pick the one that matches your campaign goals.

Advertising

7 days a week
28
plays per week
Time bands
07:00 - 19:00 4/day
40-second spots

Enquire about Humber Wave Radio (106.9FM).

Pricing on request. Send a quick brief and we will come back with availability and rates, usually within one working day.

Packages, dayparts and audience for this station are shown above. Rates for this station are quoted privately.

On request

If your ad doesn't air as booked

We re-deliver at zero cost. No questions, no fine print.

Multiple payment options

Card, Apple Pay, Google Pay, Shop Pay. For larger campaigns we issue invoices and accept bank transfer.

Proof of posting in 7 days

Run logs delivered within 7 working days of flight start.

Need help picking a package?

Book a free 30-min call. We'll review your goals, suggest the right station and slot, and send a tailored quote.

Talk to a Specialist
09 — After you book

What happens after you book.

Five steps from checkout to proof of posting.

01

You check out

Pay securely on the site. Order confirmation in your inbox within minutes.

02

We confirm and send specs

Within one business day you receive a campaign confirmation email with creative specs, deadlines, and your account manager's contact.

03

You send your audio

Send us your finished radio spot, or ask about our in-house production add-on if you need help making one.

04

Your campaign airs

Spots run on schedule. We monitor delivery and resolve any issues with the station on your behalf.

05

Proof of posting

Within 7 working days of flight start, you receive run logs confirming every spot aired as booked.

11 — Frequently asked

Frequently asked questions.

You're in good hands. We've thought through the details so you don't have to.

Once you book and confirm your audio, your campaign typically goes live on the next available scheduled day for the package, usually within 7 to 14 working days. We confirm the exact start date in your order confirmation. For urgent timelines, contact us, we can sometimes accelerate.

Yes, you provide the finished audio (typically 30 seconds, MP3 or WAV at 44.1 kHz). If you need help producing one, we offer in-house radio spot production as an add-on. Your account manager will share details and pricing after checkout.

We re-deliver any missed spots at zero additional cost. Run logs are provided within 7 working days of flight start so you can verify every spot aired as booked.

Yes. Run logs delivered within 7 working days of flight start, confirming every spot aired as booked.

Each package on the site shows transparent, all-in pricing. Radio: by package type and duration. OOH: by location, format, and duration. Other channels priced per format and audience reach. No hidden fees.

100% upfront. Card, Apple Pay, Google Pay, or Shop Pay accepted at checkout. For larger campaigns we can also issue an invoice with bank transfer or pay-by-link.

Modifications can be made up to 14 days before flight start, subject to media availability. Changes must be approved in writing and may be treated as a separate booking.

No cancellations or refunds are offered once a booking is made. We recommend confirming campaign timing and creative readiness before booking.

Yes, as add-on services for media-buying clients only. Artwork, radio spot production, video creative for TV and digital. Charged separately on top of media costs.

Yes. Media planning is included for clients booking media through us. Not sold standalone.

Direct booking via the site for single-package buys, or contact us for a custom proposal on multi-channel or multi-station campaigns.

Radio, OOH (billboards, hoardings, malls, airports, transit), TV, and Digital. Plus Cinema and Print.

Active inventory across the GCC, Levant, MENA, Europe, North America, Asia, Africa, South America, and Oceania.

Media.co.uk is a curated global media marketplace that helps brands and agencies plan, book, and launch advertising campaigns across OOH, Radio, TV, and Digital. Growth. Engineered.

Browse and buy directly from the catalog, request a custom plan via contact, or email hello@media.co.uk.

12 — Send a brief

Tell us about your campaign.

The more you share, the sharper the proposal. We come back within one working day — named desk, fixed pricing, real lead times.

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We never share your details, and you can ask us to delete the brief at any time.
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