City 101.6
Dubai's Hindi station for Bollywood music and South Asian entertainment
Who's listening.
Reach and demographic snapshot.
Audience snapshot (estimated)
Demographics modeled from station format and country averages.
Broadcasts across the UAE
FM signal with strongest reception in urban centers and major commute corridors.
About City 101.6.
A little background on the station and why advertisers keep coming back.
The advertise on City fm package is designed to meet impressive standards of cultural relevance and modern entertainment broadcasting. With this City 101.6 advertising solution, you tap into a platform that blends energetic programming with reliable audience engagement, offering premium and contemporary promotional capabilities. Whether you’re aiming to speak directly to South Asian communities or launching lifestyle-driven campaigns that thrive on music and personality-led content, this product stands out because it provides instant resonance from the moment your message goes live. Moreover, the advertise on City fm service ensures your campaign benefits from high listener loyalty and strong daily tuning patterns, making it ideal when you prioritise both reach and vibrancy. Furthermore, City 101.6 presents a dynamic programming lineup, which allows your message to be placed within highly engaging shows, and additionally delivers flexible ad scheduling, enabling smooth integration across the broadcast day. Thanks to these features, campaign execution becomes fast, predictable, and easy to manage even under tight deadlines. Transitioning from concept to broadcast is efficient and well-supported. Importantly, the station’s connection with its audience ensures long-term relevance is built in, giving your message staying power. In addition, City’s lively format supports campaigns seeking cultural energy or entertainment appeal, adapting naturally as your strategy grows.
Press play below to hear City 101.6's actual live broadcast, not a sample. The same audio your campaign sits inside.
Live stream unavailable right now. Talk to a specialist for an audio sample.
Why advertise on City 101.6.
What this station delivers, by the numbers.
1.1m + daily listeners
Trusted commercial station with reliable reach across UAE.
165,000 estimated reach per spot
Strongest during morning drive (7 to 10 AM) and evening commute (5 to 8 PM), the most valuable dayparts.
Engaged adult audience
Reaches listeners aged 25 to 45 with high purchase intent across retail, F&B, and auto.
101.6 fm signal
On air across UAE, with strongest signal in urban centers and major commute corridors.
Compare packages.
All packages on City 101.6. Pick the one that matches your campaign goals.
Weekday Buzz
Weekend Wave
Presenter Shoutout
If your ad doesn't air as booked
We re-deliver at zero cost. No questions, no fine print.
Multiple payment options
Card, Apple Pay, Google Pay, Shop Pay. For larger campaigns we issue invoices and accept bank transfer.
Proof of posting in 7 days
Run logs delivered within 7 working days of flight start.
Need help picking a package?
Book a free 30-min call. We'll review your goals, suggest the right station and slot, and send a tailored quote.
Talk to a SpecialistWhat happens after you book.
Five steps from checkout to proof of posting.
You check out
Pay securely on the site. Order confirmation in your inbox within minutes.
We confirm and send specs
Within one business day you receive a campaign confirmation email with creative specs, deadlines, and your account manager's contact.
You send your audio
Send us your finished radio spot, or ask about our in-house production add-on if you need help making one.
Your campaign airs
Spots run on schedule. We monitor delivery and resolve any issues with the station on your behalf.
Proof of posting
Within 7 working days of flight start, you receive run logs confirming every spot aired as booked.
Frequently asked questions.
You're in good hands. We've thought through the details so you don't have to.
Once you book and confirm your audio, your campaign typically goes live on the next available scheduled day for the package, usually within 7 to 14 working days. We confirm the exact start date in your order confirmation. For urgent timelines, contact us, we can sometimes accelerate.
Yes, you provide the finished audio (typically 30 seconds, MP3 or WAV at 44.1 kHz). If you need help producing one, we offer in-house radio spot production as an add-on. Your account manager will share details and pricing after checkout.
We re-deliver any missed spots at zero additional cost. Run logs are provided within 7 working days of flight start so you can verify every spot aired as booked.
Yes. Run logs delivered within 7 working days of flight start, confirming every spot aired as booked.
Each package on the site shows transparent, all-in pricing. Radio: by package type and duration. OOH: by location, format, and duration. Other channels priced per format and audience reach. No hidden fees.
100% upfront. Card, Apple Pay, Google Pay, or Shop Pay accepted at checkout. For larger campaigns we can also issue an invoice with bank transfer or pay-by-link.
Modifications can be made up to 14 days before flight start, subject to media availability. Changes must be approved in writing and may be treated as a separate booking.
No cancellations or refunds are offered once a booking is made. We recommend confirming campaign timing and creative readiness before booking.
Yes, as add-on services for media-buying clients only. Artwork, radio spot production, video creative for TV and digital. Charged separately on top of media costs.
Yes. Media planning is included for clients booking media through us. Not sold standalone.
Direct booking via the site for single-package buys, or contact us for a custom proposal on multi-channel or multi-station campaigns.
Radio, OOH (billboards, hoardings, malls, airports, transit), TV, and Digital. Plus Cinema and Print.
Active inventory across the GCC, Levant, MENA, Europe, North America, Asia, Africa, South America, and Oceania.
Media.co.uk is a curated global media marketplace that helps brands and agencies plan, book, and launch advertising campaigns across OOH, Radio, TV, and Digital. Growth. Engineered.
Browse and buy directly from the catalog, request a custom plan via contact, or email hello@media.co.uk.
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