Paid social · TikTok

TikTok ads, made for the feed.

Vertical-first creative, audience model and spend pattern set so the For You feed does the heavy lifting. Not a TV cut with captions on. Part of our paid social practice →

Start a brief →

01What we run 02How it works 03The usual asks

What we run

What we actually run.

Three buckets of work, one creative-led team, one weekly readout.

In-feed · Spark Ads

Look like the feed.

Native ads that read as TikToks first and adverts second. Built around a hook the first three seconds can carry.

Vertical-first edits, never letterboxed
Spark Ads boosting your own posts
Continuous creative testing cycles

Branded hashtag · Effects

Scale by share.

Branded hashtag challenges and AR effects that scale through organic shares once the seed campaign earns attention.

Hashtag challenge brief and seeding
AR effect build with platform teams
Organic-share tracking and reporting

Creator collaboration

Vetted creators.

Creators briefed against your brief, not a generic talent pool. The collaboration reads native because it is.

Shortlist from a vetted creator panel
Briefs co-written with creator and brand
Usage rights and whitelisting handled

How it works

How this works.

Four steps from brief to live, then a weekly rhythm you can audit against.

Step 1

Brief.

Send the budget, the goal and the asset trove. We come back with a TikTok plan inside 48 hours.

Step 2

Build.

Account structure, audiences, tracking and reporting wired up inside week one.

Step 3

Launch.

Spend goes live with a named owner. You see the dashboard the same day.

Step 4

Optimise.

Daily checks, weekly readout, monthly strategy review. No surprises in the invoice.

What you actually get

Five things you can hold us to from week one.

The version of TikTok Ads a senior in-house creative team would expect, written down before the engagement starts rather than after.

→Vertical-first creative produced in-house, not adapted from TV.
→Hook-led ad concepts tested against organic engagement before scale.
→Creator briefs written and reviewed by the same team running the spend.
→Weekly readout with creative-fatigue indicators flagged.
→Named account owner on a direct line.

Questions

The usual asks.

The questions people ask in the first call. If yours isn't here, hit reply on the brief form.

What is the minimum monthly spend?

From £10k per month working media. Below that, the algorithm does not have enough signal to optimise. We would rather tell you that than take the retainer.

Who owns the TikTok Ads Manager account?

You do. We work inside your Ads Manager or stand up a fresh one in your name. If we part ways, the account, pixels and creator relationships stay with you.

Do you produce the creative?

Yes, vertical edits, hook tests, and creator co-productions from an in-house studio. Live shoots go to a production company we co-brief with you.

How do you choose creators?

Shortlist from a vetted creator panel scored on audience fit, brand safety and past content performance. You sign off on every name before outreach.

Does this work for B2B?

For some categories, yes. TikTok's audience now over-indexes on 25 to 44 and decision-makers. We will tell you in the first call whether the maths works for your category.

How do you bill?

Management fee billed monthly in advance. Media spend billed at cost, with the TikTok invoice passed through unmarked. Creator fees billed separately and itemised.

Brief the team

Send us the brief.

Plain English. Budget, goal, the assets you already have. We come back with a TikTok plan and a name on it inside 48 hours.

Send a brief →

Same practice

Up a level, or sideways.

TikTok is one platform inside paid social. Go up a level to the parent practice, or sideways to a sibling platform on the same weekly rhythm.

Up a level · Practice