Paid social · Snapchat

Snapchat, full screen.

Name: Media.co.uk
Price range: $$

Snap ads, story ads, AR lenses and filters. Native creative for an audience that lives full-screen and vertical, with results measured against actions, not views. Part of our paid social practice →

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01What we run 02How it works 03The usual asks

What we run

What we actually run.

Three buckets of work, one creative-led team, one weekly readout.

Snap · Story ads

Full screen, native.

Full-screen ads inside Snap's content stream and Story feed. Not a sidebar banner, not a pre-roll.

9:16 single-asset and story ads
Sound-on edits with captions baked in
Three creative tests live every fortnight

AR lenses · Filters

Branded camera.

AR lenses and geofilters that get shared peer-to-peer. A branded camera moment, not a forced impression.

Face, world and shoppable AR lenses
Geofilters around stores and events
Share-through tracking and reporting

Collection ads

Shoppable, mobile-first.

Collection ads that turn a Snap into a product showcase. Built for mobile commerce, not adapted from desktop.

Product catalogue feeds and tiles
Deep links into the app or PDP
Pixel and Conversions API in week one

How it works

How this works.

Four steps from brief to live, then a weekly rhythm you can audit against.

Step 1

Brief.

Send the budget, the goal and the asset trove. We come back with a Snapchat plan inside 48 hours.

Step 2

Build.

Account structure, audiences, tracking and reporting wired up inside week one.

Step 3

Launch.

Spend goes live with a named owner. You see the dashboard the same day.

Step 4

Optimise.

Daily checks, weekly readout, monthly strategy review. No surprises in the invoice.

What you actually get

Five things you can hold us to from week one.

The version of Snapchat Ads a senior in-house mobile team would expect, written down before the engagement starts rather than after.

→Vertical-first creative produced in-house for Snap formats.
→AR lens and filter concepts that earn organic shares.
→Mobile measurement wired to Conversions API in week one.
→Weekly readout with swipe-up and lens-share engagement flagged.
→Named account owner on a direct line.

Questions

The usual asks.

The questions people ask in the first call. If yours isn't here, hit reply on the brief form.

What is the minimum monthly spend?

From £10k per month working media. Below that, the auction does not have enough signal to optimise against. We would rather tell you that than take the retainer.

Who owns the Snap Ads account?

You do. We work inside your Ads Manager or stand up a fresh one in your name. If we part ways, the account, pixels and AR assets stay with you.

Is Snapchat right for our brand?

If your buyer skews 13 to 34 and lives on mobile, yes. Beauty, fashion, gaming, QSR and entertainment all over-index. For B2B, we would point you at LinkedIn instead.

Do you produce AR lenses?

Yes, through vetted Lens Studio creators we have worked with for years. Brief in, working prototype in two weeks, signed off before paid promotion.

How do you measure performance beyond views?

Conversions API, app SDK, post-view and post-swipe lift studies. We report on actions and incremental lift, not just impressions.

How do you bill?

Management fee billed monthly in advance. Media spend billed at cost, with the Snap invoice passed through unmarked. AR production billed separately and itemised.

Brief the team

Send us the brief.

Plain English. Budget, goal, the assets you already have. We come back with a plan and a name on it inside 48 hours.

Send a brief →

Same practice

Up a level, or sideways.

Snapchat is one platform inside paid social. Go up a level to the parent practice, or sideways to a sibling platform on the same weekly rhythm.

Up a level · Practice