Retail & Product Launch Advertising

Product launch advertising works when launch week feels bigger than it is. A new product on shelves, a new store opening, a range refresh: the job is to make the city feel like the brand is suddenly everywhere, precisely when stock is ready and the offer is live. Media.co.uk lets you build that burst placement by placement, or from one brief.

The media that make a launch land

Launches are bursts, so the mix concentrates weight into a short window:

• Billboards for the citywide statement. Roadside billboards and landmark positions on the main arteries create the sense of scale a launch needs. Booked as a package across a city, they make one week feel like a takeover.
• Mall media at the point of purchase. Screens and panels inside shopping centres put the product in front of shoppers minutes before they pass the shelf or the store, the last and most valuable metre of the launch.
• Radio for launch-week frequency. Concentrated breakfast and drive-time schedules hammer the launch date and the offer while the OOH builds the picture. Radio is also the fastest medium to turn around if timings move.
• Press and cinema for the reveal. A full-page press announcement stamps the launch date, and cinema screens deliver the product film to a captive audience at full scale.

The classic build: OOH booked citywide for the launch fortnight, mall media at the stores that matter, radio peaking in launch week, press and cinema on the reveal itself.

How it works on Media.co.uk

1. Browse and book. Placement pages list format, location, audience data and, where the owner publishes it, the live rate. Multiple placements and cities go on a single order, and every line is confirmed with proof of posting.
2. Send one brief. Give us the product, the launch date and the budget, and a planner replies within one working day with a costed launch plan. The AI planner can produce a first draft in minutes.

Launch logistics are handled once, not per site. Every placement page lists its exact artwork spec, the studio adapts the master creative across formats, and radio stations can produce spots from the launch script. Standard bookings pay online by card, larger multi-market launches run on invoice under a single order, and if any placement does not run as booked it is re-delivered at no cost.

Rates are a mix: many placements are published and bookable instantly, premium landmark sites are often on enquiry. Both arrive as exact quotes before you commit.

Where you can run it

Launch markets in the catalogue span every region. Start with the flagship cities:

• London billboards
• Dubai billboards
• Singapore billboards
• Johannesburg billboards
• All OOH placements and video and cinema inventory across every live market

Frequently asked

How far ahead should we book a launch?
Audio and OOH typically go live within one to two weeks of booking, press and cinema can need two to four. Landmark billboards in flagship cities sell ahead, so lock the statement sites first and build the rest of the plan around them.

Can one order cover several cities or countries?
Yes. The catalogue lets you stack placements across markets onto a single order, with one planner coordinating creative specs, go-live dates and proof of posting across all of them.

Are all rates published?
No. Many placements show live rates you can book on the spot; high-demand landmark formats often show On request. Send the shortlist with your launch window and exact quotes come back within one working day.