Paid social · LinkedIn

LinkedIn, into the boardroom.

Sponsored content, lead-gen forms and account-based reach for B2B brands that need to land in front of decision-makers, not just buyers. Part of our paid social practice →

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01Built for B2B 02How it works 03The usual asks

What we run

Built for B2B.

Three buckets of work, one account team, briefed against the named accounts that matter.

Native in the feed.

Single-image, document, video and carousel formats. Designed to read as content first and conversion asset second.

Thought-leader ads from named exec accounts
Document ads, native PDF in-feed
Three creative tests live every fortnight

Lead-gen forms

Capture in-platform.

Native lead-gen forms that auto-fill from a member's profile. No bounce off, no broken landing pages.

Forms wired direct into your CRM
Hidden fields for source and campaign
Cost-per-qualified-lead, not just CPL

Account-based reach

Named accounts only.

Target by company list, job title and seniority. Spend stays on the accounts on your wish list, not lookalikes of them.

ABM matched-audience uploads
Job-title, seniority and function layered
Account-level engagement reporting

How it works

How this works.

Four steps from brief to live, then a weekly rhythm you can audit against.

Step 1

Brief.

Send the budget, the goal and the named-account list. We come back with a LinkedIn plan inside 48 hours.

Step 2

Build.

Account structure, audiences, tracking and CRM wiring done inside week one.

Step 3

Launch.

Spend goes live with a named owner. You see the dashboard the same day.

Step 4

Optimise.

Daily checks, weekly readout, monthly strategy review. No surprises in the invoice.

What you actually get

Five things you can hold us to from week one.

The version of LinkedIn Ads a senior in-house demand-gen team would expect, written down before the engagement starts rather than after.

→Account-based campaigns tied to your sales team's target list.
→Lead-gen forms wired into your CRM in week one.
→Sponsored Content built for feed, not repurposed from sales decks.
→Weekly readout with cost-per-qualified-lead, not just CPL.
→Named account owner who speaks B2B.

Questions

The usual asks.

The questions people ask in the first call. If yours isn't here, hit reply on the brief form.

What is the minimum monthly spend?

From £15k per month working media. LinkedIn auction floors are high. Below that, frequency on the named accounts is not enough to move the needle.

Who owns the LinkedIn Campaign Manager account?

You do. We work inside your Campaign Manager or stand up a fresh one in your name. If we part ways, the account, insight tag and matched audiences stay with you.

Do you integrate with our CRM?

Yes, Salesforce, HubSpot, Marketo, Dynamics. Lead-gen forms write direct to the CRM with UTM, campaign and creative captured against every record.

Is this only for tech companies?

No. Most of our LinkedIn work is professional services, finance, and industrial brands selling to a named buying committee. Tech is loud on LinkedIn but it is not the only fit.

Do you write the sponsored content?

Yes, feed-native copy, document ads, and thought-leader posts in your execs' own voice with their sign-off. Built for the platform, not lifted from a sales deck.

How do you bill?

Management fee billed monthly in advance. Media spend billed at cost, with the LinkedIn invoice passed through unmarked.

Brief the team

Send us the brief.

Plain English. Budget, goal, the named accounts you want in front of. We come back with a plan and a name on it inside 48 hours.

Send a brief →

Same practice

Up a level, or sideways.

LinkedIn is one platform inside paid social. Go up a level to the parent practice, or sideways to a sibling platform on the same weekly rhythm.

Up a level · Practice