How radio works in Morocco.
Radio advertising in Morocco means buying airtime on FM, DAB, and digital stations the public listens to at home, in the car, and at work. This guide covers what is available locally, how pricing works, lead times, audio asset requirements, and what makes a campaign succeed in Morocco.
What you can book in Morocco.
Media.co.uk lists verified radio inventory across Casablanca · Rabat. Coverage breaks down into four categories.
Spot advertising
Pre-recorded 30-second ads scheduled across selected dayparts and stations.
Live reads
Presenter-read endorsements delivered live on air.
Daypart packages
Bundled spots across drive-time, mid-morning, and evening — priced for frequency.
Digital & streaming
Pre-roll, mid-roll, and companion banners on station apps and online streams.
How radio pricing works.
Radio is sold by spot, package, or daypart bundle. Each station on Media.co.uk shows live pricing in Morocco's local currency. Rates depend on:
Every station page shows audited weekly listener data and a calculated cost-per-thousand-reached for apples-to-apples comparison.
Lead times and booking flow.
Pick a station
Match your audience, language, and budget.
Choose a package
Spot count, daypart mix, and flight length. Live pricing updates with selection.
Book online
Card, Apple Pay, Google Pay, Shop Pay. Larger campaigns can pay by invoice.
Upload your audio
Match the spec on the booking page, or commission production via Media.co.uk.
Proof of broadcast
Time-stamped logs delivered within 7 working days of flight start.
Audio specifications.
Audio requirements vary by format. Each station page lists the exact spec at the point of booking.
| Format | File types | Resolution | Notes |
|---|---|---|---|
| 30s spot (standard) | .MP3, .WAV | 44.1 kHz, 16-bit, stereo | Peak −1 dBFS, leave 0.5s head/tail silence |
| Live read script | .PDF, .DOC | Plain text, 80–120 words | Include phonetic spellings for brand names |
Glossary of radio terms.
Tips for Morocco radio campaigns.
Frequency over reach
Radio works through repetition. Three plays per listener per week is the floor for memorability.
Match daypart to product
Drive-time suits commuter products and quick-service restaurants. Mid-morning suits family and lifestyle brands.
Local language wins
Local-language creative outperforms translated copy in Morocco, even for international brands.
Use live reads sparingly
Presenter endorsements drive trust but cost more per impression. Reserve them for launch or promotion windows.
Send a brief
Our planners can hand-pick the right station mix for your audience, daypart, and budget.
