How OOH Advertising Works in Indonesia

Out-of-home (OOH) advertising in Indonesia is built around one of the world's great commuter megacities. Media.co.uk lists around 100 live Indonesian placements, most of them large digital screens, and the map centres on Greater Jakarta with additional coverage in Bandung, Surabaya, Solo, and Medan. This guide covers what the inventory looks like, where it sits, how pricing works, and how booking runs.

What you can book in Indonesia

The Indonesian listings break down like this:

  • Large digital screens (DOOH). The clear majority: LED faces on business-district towers, junctions, and retail corridors, heaviest across Jakarta's districts.
  • Digital billboards on the main arterials.
  • Static billboards where print still owns the corner.
  • Commuter rail branding in Greater Jakarta, putting your brand inside the daily train commute.

Digital dominance means fast creative swaps and full-motion storytelling are the norm here; if your campaign needs static-only formats, expect a narrower choice.

City by city: where the inventory sits

Greater Jakarta is the anchor, and the platform splits it usefully:

All of it rolls up into the Indonesia OOH collection. A Jakarta-plus-Surabaya buy covers the two biggest urban economies; adding Bandung and Medan makes it a national statement.

How OOH pricing works in Indonesia

Much of Indonesian pricing is on enquiry: the majority of placements show On request rather than a listed rate, and a short brief gets you exact numbers, typically within one working day. Where rates are published, they start around USD 825 per flight for commuter rail formats, and premium Jakarta LED positions run well into five figures of US dollars per flight. Budget accordingly: this is a market where landmark positions are genuine landmarks with audiences to match.

Rates follow audience volume, screen size and share of loop, flight length, and location prestige. Business-district towers at gridlocked junctions are the top of the market. Creative tip: Jakarta screens are consumed from slow-moving traffic, so short motion loops with one legible message outperform dense layouts.

Lead times and booking flow

Standard lead time in Indonesia is 5 to 10 working days from booking confirmation to flight start. High-demand premium digital placements need 2 to 4 weeks of advance notice.

  1. Pick a placement that matches your audience and budget.
  2. Choose a flight length (2 or 4 weeks on most placements). Live pricing updates with your selection.
  3. Book online with card, Apple Pay, Google Pay, or Shop Pay. Larger campaigns can pay by invoice or bank transfer.
  4. Upload your creative to the spec listed on the product page. Studio support is available if you need adaptation.
  5. Receive proof of posting within 7 working days of flight start.

Every booking is fixed at posting. If your ad does not run as booked, we re-deliver at zero cost. No questions, no fine print.

Asset specifications

Asset requirements vary by placement. Digital screens typically accept .MOV or .MP4 files at the screen's native resolution and aspect ratio, 30fps, no audio. Static placements need .AI, .PDF, or .EPS files at print resolution (300 DPI, CMYK). Each product page lists the exact specification, and our studio can adapt creative for any placement at additional cost.

Glossary of OOH terms

OOH
Out-of-Home advertising. Any advertising medium consumed outside the home.
DOOH
Digital Out-of-Home. The screen-based subset of OOH.
Flight
The booked duration a campaign runs, typically 2 or 4 weeks.
Reach
The published estimate of how many unique people see a placement over a defined period.
CPM
Cost per thousand impressions. Total flight cost divided by total impressions, multiplied by 1,000.
Proof of posting
Documentary evidence, photos or screen logs, confirming a placement ran as booked.
Re-delivery
Re-running a campaign at zero cost if the original flight did not run.

Start planning in Indonesia

Browse every live placement in the Indonesia OOH collection, or let the AI media planner turn your budget and audience into a costed plan in minutes. Prefer to talk it through? Send a brief and a planner will reply within one working day with hand-picked placements and exact rates.