How OOH Advertising Works in India

Out-of-home (OOH) advertising in India means hoardings over arterial junctions, unipoles on highways, branded transit, and a growing layer of digital screens. On Media.co.uk, India lists around 200 live placements, and the market is refreshingly transparent: nearly every Indian listing publishes a live rate. Coverage is strongest in fast-growing regional cities, with metro presence in Delhi and Ahmedabad. This guide covers the formats, the cities, the pricing, and the booking flow.

What you can book in India

The live Indian inventory splits three ways:

  • Static billboards and hoardings. Around three quarters of listings: city hoardings, unipoles, and gantries on the main corridors.
  • Transit. A distinctive strength: intercity rail branding, including onboard formats on busy express routes, plus city transit media.
  • Digital screens (DOOH) in select cities for full-motion creative.

City by city: where the inventory sits

India's coverage on the platform leans into high-growth regional markets rather than only the metros, which keeps entry costs low and availability high:

Eighteen Indian cities and towns have their own live pages inside the India OOH collection. If your target city is not listed yet, send a brief; the map grows continuously.

How OOH pricing works in India

India is one of the most price-transparent markets on the platform: almost every placement shows a live per-flight rate in USD. Niche transit formats start from under USD 15 per flight, roadside billboards and hoardings typically list in the hundreds of US dollars, and premium metro sites price above that. The handful of placements without a listed rate show On request, and a short brief gets you the exact quote.

As everywhere, four factors set the rate: audience volume, format size, flight length, and location prestige. The regional-city skew means Indian OOH delivers some of the lowest costs per flight on the platform. A practical state-wide play: pair the Raipur and Bilaspur clusters for Chhattisgarh coverage, then use intercity rail formats to carry the same message between cities.

Lead times and booking flow

Standard lead time in India is 5 to 10 working days from booking confirmation to flight start. High-demand premium digital placements need 2 to 4 weeks of advance notice.

  1. Pick a placement that matches your audience and budget.
  2. Choose a flight length (2 or 4 weeks on most placements). Live pricing updates with your selection.
  3. Book online with card, Apple Pay, Google Pay, or Shop Pay. Larger campaigns can pay by invoice or bank transfer.
  4. Upload your creative to the spec listed on the product page. Studio support is available if you need adaptation.
  5. Receive proof of posting within 7 working days of flight start.

Every booking is fixed at posting. If your ad does not run as booked, we re-deliver at zero cost. No questions, no fine print.

Asset specifications

Asset requirements vary by placement. Digital screens typically accept .MOV or .MP4 files at the screen's native resolution and aspect ratio, 30fps, no audio. Static placements need .AI, .PDF, or .EPS files at print resolution (300 DPI, CMYK). Each product page lists the exact specification, and our studio can adapt creative for any placement at additional cost.

Glossary of OOH terms

OOH
Out-of-Home advertising. Any advertising medium consumed outside the home.
DOOH
Digital Out-of-Home. The screen-based subset of OOH.
Flight
The booked duration a campaign runs, typically 2 or 4 weeks.
Reach
The published estimate of how many unique people see a placement over a defined period.
CPM
Cost per thousand impressions. Total flight cost divided by total impressions, multiplied by 1,000.
Proof of posting
Documentary evidence, photos or screen logs, confirming a placement ran as booked.
Re-delivery
Re-running a campaign at zero cost if the original flight did not run.

Start planning in India

Browse every live placement in the India OOH collection, or let the AI media planner turn your budget and audience into a costed plan in minutes. Prefer to talk it through? Send a brief and a planner will reply within one working day with hand-picked placements and exact rates.