How OOH Advertising Works in Georgia

Out-of-home (OOH) advertising in Georgia centres on Tbilisi, the capital and by far the country's biggest advertising market. Media.co.uk lists around 75 live placements in Georgia, all of them in Tbilisi, and all of them classic static billboard faces. This guide covers what that focused inventory looks like, how pricing works when rates are on enquiry, and how booking runs from brief to posted campaign.

What you can book in Georgia

The Georgian inventory is deliberately simple:

Static billboards across Tbilisi. Arterial roads, river crossings, and city-centre positions. One format class, bought placement by placement.

There are no digital screen listings in Georgia today, so plan around print production: your creative is produced as vinyl or paper and posted physically. That has two practical consequences. First, allow time for print and installation inside the standard lead time. Second, one strong static design has to carry the whole flight, so put the work into a single clear message rather than a rotating sequence.

City by city: where the inventory sits

Everything currently sits in the capital:

Tbilisi billboards: around 75 static faces across the city, from major junctions to bridge approaches.

The full set also lives in the Georgia OOH collection. If your campaign needs other Georgian cities such as Batumi or Kutaisi, send a brief: our planners source placements beyond the listed inventory on request, and new stock is added continuously.

How OOH pricing works in Georgia

Georgian pricing is on enquiry rather than published. Placement pages show On request instead of a listed rate, which reflects how the local market trades: rates move with season, position, and flight length, so operators quote per campaign. That is not a barrier; it is one extra step. Send the placements you want and your dates through the brief form and we return exact rates, typically within one working day. Never assume a rate from another market applies here; Tbilisi positions vary widely between a neighbourhood road and a landmark crossing.

The usual four factors set the quote: audience volume on the route, board size, flight length, and location prestige. A practical Tbilisi plan pairs a small number of landmark positions with a wider spread of arterial faces, buying standout and frequency at the same time.

Lead times and booking flow

Standard lead time in Georgia is 5 to 10 working days from booking confirmation to flight start. High-demand premium digital placements need 2 to 4 weeks of advance notice.

Pick a placement that matches your audience and budget.
Choose a flight length (2 or 4 weeks on most placements). Live pricing updates with your selection.
Book online with card, Apple Pay, Google Pay, or Shop Pay. Larger campaigns can pay by invoice or bank transfer.
Upload your creative to the spec listed on the product page. Studio support is available if you need adaptation.
Receive proof of posting within 7 working days of flight start.

Every booking is fixed at posting. If your ad does not run as booked, we re-deliver at zero cost. No questions, no fine print.

Asset specifications

Asset requirements vary by placement. Digital screens typically accept .MOV or .MP4 files at the screen's native resolution and aspect ratio, 30fps, no audio. Static placements need .AI, .PDF, or .EPS files at print resolution (300 DPI, CMYK). Each product page lists the exact specification, and our studio can adapt creative for any placement at additional cost.

Glossary of OOH terms

OOH: Out-of-Home advertising. Any advertising medium consumed outside the home.
DOOH: Digital Out-of-Home. The screen-based subset of OOH.
Flight: The booked duration a campaign runs, typically 2 or 4 weeks.
Reach: The published estimate of how many unique people see a placement over a defined period.
CPM: Cost per thousand impressions. Total flight cost divided by total impressions, multiplied by 1,000.
Proof of posting: Documentary evidence, photos or screen logs, confirming a placement ran as booked.
Re-delivery: Re-running a campaign at zero cost if the original flight did not run.

Start planning in Georgia

Browse every live placement in the Georgia OOH collection, or let the AI media planner turn your budget and audience into a costed plan in minutes. Prefer to talk it through? Send a brief and a planner will reply within one working day with hand-picked placements and exact rates.