How OOH Advertising Works in Austria

Out-of-home (OOH) advertising in Austria is, on Media.co.uk, overwhelmingly a digital story. Over 400 live placements are listed across the country, and nearly all of them are screens: LED walls and digital city panels from Vienna to Alpine towns. This guide covers what that screen-first inventory looks like, where it sits, how pricing works, and how booking runs.

What you can book in Austria

The Austrian listings break down like this:

  • Digital screens (DOOH). The bulk of the market: individual digital panels and city screens, each bookable on its own.
  • Digital LED walls. Over a hundred larger-format walls on high streets, retail approaches, and arterial roads.
  • A small tail of transit, airport, and street furniture formats for specific use cases.

The practical consequence: Austria is one of the most granular markets on the platform. You can book a single screen in a single town, which suits local businesses, regional rollouts, and test-and-learn campaigns. Full-motion video creative is accepted on most placements, so one 10-second file can run nationwide.

City by city: where the inventory sits

Austrian coverage is unusually regional. Vienna is here, but so is a deep bench of provincial cities, with Carinthia especially well covered:

Fourteen Austrian cities and towns have their own live pages inside the Austria OOH collection. For national reach, combine the big five cities; for Alpine tourism or local retail, the small-town screens are a quiet bargain.

How OOH pricing works in Austria

Austria has some of the lowest published entry rates on the platform. Single local LED screens list from the low tens of US dollars per flight, and typical single-screen rates sit under USD 100. That said, the majority of Austrian placements are currently priced on enquiry: premium city networks and larger walls show On request rather than a listed rate. Send a brief with your target cities and dates and we return exact pricing, usually within one working day.

Prices scale with audience volume, screen size, share of loop, flight length, and location. A high-street wall in Vienna and a neighbourhood panel in Klagenfurt are different products at very different price points, which is exactly what makes the market flexible.

Lead times and booking flow

Standard lead time in Austria is 5 to 10 working days from booking confirmation to flight start. High-demand premium digital placements need 2 to 4 weeks of advance notice.

  1. Pick a placement that matches your audience and budget.
  2. Choose a flight length (2 or 4 weeks on most placements). Live pricing updates with your selection.
  3. Book online with card, Apple Pay, Google Pay, or Shop Pay. Larger campaigns can pay by invoice or bank transfer.
  4. Upload your creative to the spec listed on the product page. Studio support is available if you need adaptation.
  5. Receive proof of posting within 7 working days of flight start.

Every booking is fixed at posting. If your ad does not run as booked, we re-deliver at zero cost. No questions, no fine print.

Asset specifications

Asset requirements vary by placement. Digital screens typically accept .MOV or .MP4 files at the screen's native resolution and aspect ratio, 30fps, no audio. Static placements need .AI, .PDF, or .EPS files at print resolution (300 DPI, CMYK). Each product page lists the exact specification, and our studio can adapt creative for any placement at additional cost.

Glossary of OOH terms

OOH
Out-of-Home advertising. Any advertising medium consumed outside the home.
DOOH
Digital Out-of-Home. The screen-based subset of OOH.
Flight
The booked duration a campaign runs, typically 2 or 4 weeks.
Reach
The published estimate of how many unique people see a placement over a defined period.
CPM
Cost per thousand impressions. Total flight cost divided by total impressions, multiplied by 1,000.
Proof of posting
Documentary evidence, photos or screen logs, confirming a placement ran as booked.
Re-delivery
Re-running a campaign at zero cost if the original flight did not run.

Start planning in Austria

Browse every live placement in the Austria OOH collection, or let the AI media planner turn your budget and audience into a costed plan in minutes. Prefer to talk it through? Send a brief and a planner will reply within one working day with hand-picked placements and exact rates.