Paid search · Google

Every Google surface.

Name: Media.co.uk
Price range: $$

Search, shopping, display, YouTube and remarketing managed under one account team. Built to capture demand wherever Google sees it. Part of our paid search practice →

Start a brief →

01The surfaces 02How we run Google 03The usual asks

The surfaces

Every Google surface, one team.

One account team across every placement Google offers, briefed against a single set of business goals, not seven specialist sub-teams handing off between channels.

Search · Shopping

Capture intent.

Google search ads and shopping feeds. Set up to convert demand the moment it surfaces in the SERP.

Branded and non-branded search
Shopping feeds, PMax product groups
Bid against revenue, not last-click

YouTube · Display

Reach at scale.

Branded video and programmatic display across the Google network, tuned to your audience model.

TrueView, in-stream, shorts
Display remarketing, view-through
Frequency capping that actually caps

Performance Max

AI, supervised.

Performance Max and dynamic remarketing supervised by humans who know the difference between learning and burning.

Asset group hygiene, not autopilot
Audience and creative signals
Conversion value, not volume

How it works

How this works.

Four steps from brief to live, then a weekly rhythm you can audit against.

Step 1

Brief.

Send the budget, the goal and the asset trove. We come back with a Google plan inside 48 hours.

Step 2

Build.

Account structure, audiences, tracking and reporting wired up inside week one.

Step 3

Launch.

Spend goes live with a named owner. You see the dashboard the same day.

Step 4

Optimise.

Daily checks, weekly readout, monthly strategy review. No surprises in the invoice.

What you actually get

Five things you can hold us to from week one.

The kind of deliverables a senior in-house team would build for itself, written down before the engagement starts rather than after.

→One account team across search, shopping, display, YouTube and remarketing.
→Conversion tracking that maps to the events your CFO cares about.
→Performance Max supervised by humans, not just the algorithm.
→Weekly readout with attribution model documented.
→Account owner you can email, not a chatbot.

Questions

The usual asks.

The questions people ask in the first call. If yours isn't here, hit reply on the brief form.

What is the minimum monthly spend?

From £10k per month working media. Below that, Google Ads becomes hard to optimise. We would rather tell you that than take the retainer.

Who owns the Google Ads account?

You do. We build under your MCC or set up a fresh one in your name on day one. If we part ways, the account stays with you, fully intact.

Do you take over an existing account or build new?

Either. We audit what's there in the first week and tell you honestly whether the structure is salvageable or whether a rebuild pays back faster.

Do you do conversion tracking and analytics?

Yes, GA4, server-side tagging, and conversion mapping back to your CRM. We will not run media without it.

How long until we see performance?

Brand and shopping campaigns inside two weeks. Performance Max learning periods take three to four weeks before they stabilise. We are transparent about which lever moves when.

How do you bill?

Management fee billed monthly in advance. Media spend billed at cost. The Google invoice is passed through unmarked.

Brief the team

Send us the brief.

Plain English. Budget, goal, the assets you already have. We come back with a Google plan and a name on it inside 48 hours.

Send a brief →

Same practice

Up a level, or sideways.

Google is one network inside paid search. Go up a level to the parent practice, or sideways to a sibling network on the same weekly rhythm.

Up a level · Practice