US radio is bought by market and daypart, and it scales from a single local spot to a multi-metro campaign. It remains one of the most flexible, fast-to-air media in America — this guide covers how pricing works, the station landscape, and how to plan and book.
What US radio advertising costs
On Media.co.uk, US stations are published with live rates. Individual spots start from as little as $10 (a 10-second spot on smaller/digital stations), 30-second spots and drive-time dayparts cost more, and weekly sponsorships start from around $275. Compare across media on the Global Advertising Rate Index and see per-station rates on the USA radio page.
The station & metro landscape
The catalogue covers major metros and formats — for example Austin (KHFI 96.7, KPEZ 102.3, KVET 98.1), Dallas (KDMX 102.9, KHKS 106.1, KDGE 102.1) and multicultural stations such as Bolly 92.3 FM — plus digital and streaming options. Buy one metro or stack several in a single plan.
Formats
Spots run at 10/20/30/60 seconds by daypart (AM drive, midday, PM drive, weekend); some stations also offer weekly or monthly sponsorships. Each station’s page shows the options and rates.
How to plan and book
Send a brief or use the AI planner for a costed plan against live inventory; a planner reviews, you approve, you book at the listed rate.
Why buy through Media.co.uk
Published rates, no agency markup, and one brief across radio, TV, press and out-of-home in the US and 45 other markets. Send your brief for a reply within one working day.
FAQ
Can I run in several cities at once? Yes — stack metros and stations in one plan and book together.
Spots or sponsorship? Spots give frequency; sponsorships give association and presence. Many plans combine both.