UK radio reaches around nine in ten adults every week across FM, DAB and online, and it is one of the most cost-effective ways to build local and regional presence. This guide covers what it costs, the station landscape, and how to plan and book.
What UK radio advertising costs
On Media.co.uk every station is published with a live rate. Local and community runs start from around £170 for a two-week rotation, scaling with reach, daypart and length. Compare across media on the Global Advertising Rate Index and see per-station rates on the UK radio page.
The station landscape
The catalogue spans regional, community and digital stations across England, Scotland and Northern Ireland — for example Humber Wave Radio (106.9 FM), West Kent Radio, Salisbury Radio and Paisley Radio, many available on FM, DAB and online together. That mix lets you target a town, a region or a national digital audience.
Formats
Most stations sell rotation packages by the week, month or longer, with peak and off-peak options. Each station’s page lists its packages and rate.
How to plan and book
Send a brief or use the AI planner for a costed plan against live inventory; a planner reviews, you approve, you book at the listed rate with proof of posting.
Why buy through Media.co.uk
Published rates, no agency retainer, and one brief across radio, press, TV and out-of-home in the UK and 45 other markets. Send your brief for a reply within one working day.
FAQ
Is UK radio good for small budgets? Yes — community and regional runs are among the most affordable mass media available.
FM or DAB or online? Many stations run all three; the right mix depends on your audience and area.