Television and cinema still deliver the biggest single-exposure impact in the UAE — broadcast reach across the Emirates plus premium, captive cinema audiences in Dubai’s malls. This guide covers the main channels and venues, what a campaign costs, and how to plan one.
What UAE TV & cinema costs
On Media.co.uk, TV is published with live rates. A two-week flight of 15-second spots starts from around AED 10,000, with 30-second and four-week options scaling from there; cinema is sold by screen or network. See current numbers on the Global Advertising Rate Index and browse inventory on the UAE TV & cinema page.
The main channels and venues
- Broadcast TV — Dubai One, Sama Dubai TV, Awaan, Dubai Sports TV and Dubai Racing TV, spanning English and Arabic audiences.
- Cinema on-screen — premium screens at Dubai Mall, Dubai Hills Mall and Dubai Marina Mall cinemas, reaching high-intent, captive audiences.
Formats
TV runs as 15s or 30s spots across two- or four-week flights; cinema runs pre-feature on-screen. Each line’s page shows the package, spot length and rate so you can compare like-for-like.
How to plan and book
Send a brief or use the AI planner for a costed plan against live inventory; a planner reviews, you approve, you book at the listed rate with proof of posting.
Why buy through Media.co.uk
Published rates, no agency markup, and one brief that can combine TV, cinema, radio, press and out-of-home. Send your brief for a reply within one working day.
FAQ
Is TV affordable for smaller budgets? A short 15-second flight on a single channel is the entry point; cinema and multi-channel buys scale up.
Can I run English and Arabic? Yes — the UAE channel mix supports both in one plan.