The UAE has one of the most multilingual radio markets in the world. A single drive-time hour across Dubai and Abu Dhabi reaches listeners in English, Arabic, Hindi, Malayalam, Urdu and Tagalog — which is exactly why radio remains one of the most efficient ways to reach the country’s resident and commuter audiences. This guide covers what it costs, which stations matter, and how to plan and book a campaign.
What radio advertising costs in the UAE
On Media.co.uk every UAE station is published with a live rate — no ‘contact us for pricing’. Entry packages start from around AED 2,300, and most stations are sold in three shapes: a Weekend Wave (Thursday–Saturday bursts), a Weekday Buzz (Sunday–Thursday rotation) and a Presenter Shout-out (host-read endorsement), each bookable by the week, fortnight or four weeks. See current numbers on the Global Advertising Rate Index or browse every station on the UAE radio page.
The main UAE radio stations
The catalogue lists 27 live UAE stations across languages and formats. A representative sample:
- Channel 4 (104.8 FM) and Beat 97.8 FM — English contemporary hits, strong with younger professionals.
- Hit 96.7 FM and Big 106.2 FM — Hindi and South-Asian programming.
- Gold 101.3 FM and Luv 107.1 FM — classic and easy-listening English.
- Noor Dubai (93.9 FM) and Radio Shoma (93.4 FM) — Arabic and Persian audiences.
- Talk 100.3, Tag 91.1, Radio 4 (89.1 FM) and Dubai Radio (93 FM) — talk and community formats.
Each station’s page on Media.co.uk shows its published packages, lengths and rate so you can compare on a like-for-like basis.
How to plan and book
Send a brief with your audience, market and budget — or describe it to the AI planner and get a costed plan against live inventory in seconds. A senior planner reviews it before it goes live, you approve the lines, and you book at the listed rate. Proof of posting follows on every flight.
Why buy through Media.co.uk
Published rates on every line, no agency retainer or markup, one brief across audio, video, press and out-of-home, and the same booking flow whether you run on one station or twenty. Send your brief and a planner will come back within one working day.
Frequently asked questions
How much does a UAE radio campaign cost? Entry packages start from about AED 2,300; a typical multi-week, multi-station flight runs higher depending on stations, daypart and length. The live rate is on every station’s page.
Can I advertise in Arabic and English together? Yes — the UAE’s station mix lets you split a budget across languages and audiences in a single plan.
How fast can a campaign go live? UAE radio typically goes to air within one to two weeks of approval and creative delivery.