The Brief
TV insights.
Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.
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Audio · Industry Insight
Radio Azawan 93.5 FM Morocco: Television Campaign Integration Radio Marketing
Discover how Radio Azawan 93.5 FM enhanced McDonald's Ramadan campaign with a powerful integration of radio and television, boosting recall by 47% and redefining marketing strategies in Morocco
Apr 7, 2026
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8 min read
