The Brief

Cinema insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in Cinema.

Malayalam Cinema Marketing: Hit 96.7 Film Promotion Advertising
Video · Industry Insight · 7 min

Malayalam Cinema Marketing: Hit 96.7 Film Promotion Advertising

Jan 13, 2026
Film Music Format: Hit 96.7 Malayalam Cinema Songs Programming
Video · Industry Insight · 8 min

Film Music Format: Hit 96.7 Malayalam Cinema Songs Programming

Jan 13, 2026
Film Music Format: Home 92.2 Malayalam Cinema Songs Programming
Video · Industry Insight · 7 min

Film Music Format: Home 92.2 Malayalam Cinema Songs Programming

Jan 13, 2026
Mollywood Hits Home 92.2: Kerala Cinema Music Programming
Video · Industry Insight · 8 min

Mollywood Hits Home 92.2: Kerala Cinema Music Programming

Jan 13, 2026
Malayalam Cinema Marketing: Home 92.2 Film Promotion Advertising
Video · Industry Insight · 8 min

Malayalam Cinema Marketing: Home 92.2 Film Promotion Advertising

Jan 13, 2026
What is Place-Based OOH | Mall Cinema and Airport Advertising
Video · Industry Insight

What is Place-Based OOH | Mall Cinema and Airport Advertising

Discover how place-based OOH advertising in malls, cinemas, and airports creates unique opportunities for deep brand engagement with captive audiences, driving impactful marketing results. Learn more!

Dec 10, 2025 · 8 min read

The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.