The Brief
Hospitality insights.
Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.
Articles in Hospitality.
Insights · Industry Insight
Tourism Smooth Scotland 105.2: Scotland Destination Campaign
Unlock the potential of Scotland's £12 billion tourism market with targeted radio advertising on Smooth Scotland 105.2, reaching affluent listeners eager to explore premium travel experiences
Mar 16, 2026
·
7 min read