The Brief

FMCG insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in FMCG.

How Capital 958 FM Singapore Helps FMCG Brands Drive Trial and Awareness
Audio · Industry Insight· 8 min

How Capital 958 FM Singapore Helps FMCG Brands Drive Trial and Awareness

Apr 8, 2026
Capital 958 FM Singapore for Fashion and Beauty Brands
Audio · Industry Insight· 6 min

Capital 958 FM Singapore for Fashion and Beauty Brands

Apr 8, 2026
Capital 958 FM Singapore for FMCG Brands: Is It Worth It?
Audio · Industry Insight· 7 min

Capital 958 FM Singapore for FMCG Brands: Is It Worth It?

Apr 8, 2026
How 987 FM Singapore Helps FMCG Brands Drive Trial and Awareness
Audio · Industry Insight· 7 min

How 987 FM Singapore Helps FMCG Brands Drive Trial and Awareness

Apr 8, 2026
987 FM Singapore for Fashion and Beauty Brands
Audio · Industry Insight· 7 min

987 FM Singapore for Fashion and Beauty Brands

Apr 7, 2026
987 FM Singapore for FMCG Brands: Is It Worth It?
Audio · Industry Insight

987 FM Singapore for FMCG Brands: Is It Worth It?

Discover how 987 FM Singapore can elevate your FMCG brand's advertising impact. With a strong listener base of decision-makers, explore if this station aligns with your marketing goals today

Apr 7, 2026· 8 min read
Beauty Brands Kiss FM 96.7: Cosmetics CHR Marketing
Audio · Industry Insight· 7 min

Beauty Brands Kiss FM 96.7: Cosmetics CHR Marketing

Mar 19, 2026
Beauty Brands The Beat 102.3: Cosmetics Urban Marketing
Insights · Industry Insight· 7 min

Beauty Brands The Beat 102.3: Cosmetics Urban Marketing

Mar 19, 2026
Beauty Brands KODA FM Sunny 99.1: Cosmetics Houston
Audio · Industry Insight· 7 min

Beauty Brands KODA FM Sunny 99.1: Cosmetics Houston

Mar 18, 2026
Beauty Brands Kiss FM 106.1: Cosmetics CHR Marketing
Audio · Industry Insight· 6 min

Beauty Brands Kiss FM 106.1: Cosmetics CHR Marketing

Mar 18, 2026
Beauty Brands The Beat 93.7: Cosmetics Urban Marketing
Insights · Industry Insight· 8 min

Beauty Brands The Beat 93.7: Cosmetics Urban Marketing

Mar 18, 2026
Beauty Brands Star 102.1: Cosmetics AC Marketing
Insights · Industry Insight· 7 min

Beauty Brands Star 102.1: Cosmetics AC Marketing

Mar 18, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.