The Brief

FMCG insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

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Articles in FMCG.

How Oli 96.8 FM Singapore Helps FMCG Brands Drive Trial in the Indian Community
Audio · Industry Insight · 7 min

How Oli 96.8 FM Singapore Helps FMCG Brands Drive Trial in the Indian Community

Apr 9, 2026
Oli 96.8 FM Singapore for Fashion and Beauty Brands Targeting Indian Consumers
Audio · Industry Insight · 7 min

Oli 96.8 FM Singapore for Fashion and Beauty Brands Targeting Indian Consumers

Apr 9, 2026
Oli 96.8 FM Singapore for FMCG Brands: Is It Worth It?
Audio · Industry Insight · 6 min

Oli 96.8 FM Singapore for FMCG Brands: Is It Worth It?

Apr 9, 2026
How Love 972 FM Singapore Helps FMCG Brands Drive Trial and Awareness
Audio · Industry Insight · 7 min

How Love 972 FM Singapore Helps FMCG Brands Drive Trial and Awareness

Apr 9, 2026
Love 972 FM Singapore for Fashion and Beauty Brands
Audio · Industry Insight · 7 min

Love 972 FM Singapore for Fashion and Beauty Brands

Apr 9, 2026
How Gold 90.5 FM Singapore Helps FMCG Brands Drive Trial and Awareness
Audio · Industry Insight

How Gold 90.5 FM Singapore Helps FMCG Brands Drive Trial and Awareness

Discover how Gold 90.5 FM Singapore empowers FMCG brands to enhance product trial and awareness among over 780,000 weekly listeners, effectively reaching key household decision-makers in the market

Apr 9, 2026 · 7 min read
Love 972 FM Singapore for FMCG Brands: Is It Worth It?
Audio · Industry Insight · 8 min

Love 972 FM Singapore for FMCG Brands: Is It Worth It?

Apr 9, 2026
Gold 90.5 FM Singapore for Fashion and Beauty Brands
Audio · Industry Insight · 8 min

Gold 90.5 FM Singapore for Fashion and Beauty Brands

Apr 8, 2026
Gold 90.5 FM Singapore for FMCG Brands: Is It Worth It?
Audio · Industry Insight · 7 min

Gold 90.5 FM Singapore for FMCG Brands: Is It Worth It?

Apr 8, 2026
How Class 95 FM Singapore Helps FMCG Brands Drive Trial and Awareness
Audio · Industry Insight · 7 min

How Class 95 FM Singapore Helps FMCG Brands Drive Trial and Awareness

Apr 8, 2026
Class 95 FM Singapore for Fashion and Beauty Brands
Audio · Industry Insight · 7 min

Class 95 FM Singapore for Fashion and Beauty Brands

Apr 8, 2026
Class 95 FM Singapore for FMCG Brands: Is It Worth It
Audio · Industry Insight · 8 min

Class 95 FM Singapore for FMCG Brands: Is It Worth It

Apr 8, 2026

The Brief.

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