The Brief

Agencies insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

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Articles in Agencies.

Via Stephenson Billboard New Product Launch Strategy: A Media Buyer's Complete Guide
OOH · Guide · 8 min

Via Stephenson Billboard New Product Launch Strategy: A Media Buyer's Complete Guide

Mar 24, 2026
Via Stephenson Static Billboard ROI: Performance Analysis for Strategic Media Buyers
OOH · Industry Insight · 7 min

Via Stephenson Static Billboard ROI: Performance Analysis for Strategic Media Buyers

Mar 24, 2026
Piazza XXV Aprile Advertising Cubes ROI: Performance Analysis for Strategic Media Buyers
Insights · Industry Insight · 7 min

Piazza XXV Aprile Advertising Cubes ROI: Performance Analysis for Strategic Media Buyers

Mar 23, 2026
How to Book Piazza XXV Aprile Cubes: Setup Guide for Media Buyers
Insights · Guide · 6 min

How to Book Piazza XXV Aprile Cubes: Setup Guide for Media Buyers

Mar 23, 2026
Flamina Belle Arti Wallbanner Competitive: Market Share Analysis for Strategic Media Buyers
OOH · Industry Insight · 6 min

Flamina Belle Arti Wallbanner Competitive: Market Share Analysis for Strategic Media Buyers

Mar 23, 2026
Piazza XXV Aprile Advertising Cubes Placement: Location Analysis for Media Buyers
Insights · Industry Insight

Piazza XXV Aprile Advertising Cubes Placement: Location Analysis for Media Buyers

Discover how advertising cubes at Piazza XXV Aprile can elevate your brand's visibility in Milan. With high foot traffic and a prime location, this space is perfect for reaching affluent audiences

Mar 23, 2026 · 8 min read
Flamina Belle Arti Static vs Digital: A Strategic Comparison for Modern Media Buyers
Insights · Comparison · 6 min

Flamina Belle Arti Static vs Digital: A Strategic Comparison for Modern Media Buyers

Mar 23, 2026
Via Melchiorre Gioia Static Billboard Competition: Market Analysis for Strategic Media Buyers
OOH · Industry Insight · 6 min

Via Melchiorre Gioia Static Billboard Competition: Market Analysis for Strategic Media Buyers

Mar 23, 2026
Via Melchiorre Gioia Billboard Competitive Market Share: A Strategic Analysis for Media Buyers
OOH · Industry Insight · 6 min

Via Melchiorre Gioia Billboard Competitive Market Share: A Strategic Analysis for Media Buyers

Mar 23, 2026
Via Melchiorre Gioia Static Billboard ROI: Performance Analysis for Media Buyers
OOH · Industry Insight · 6 min

Via Melchiorre Gioia Static Billboard ROI: Performance Analysis for Media Buyers

Mar 23, 2026
How to Book Via Melchiorre Gioia Billboard: Setup Guide for Media Buyers
OOH · Guide · 7 min

How to Book Via Melchiorre Gioia Billboard: Setup Guide for Media Buyers

Mar 23, 2026
Via Aurelia LED Wallbanner Competitive: Market Share Analysis for Media Buyers
OOH · Industry Insight · 7 min

Via Aurelia LED Wallbanner Competitive: Market Share Analysis for Media Buyers

Mar 23, 2026

The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.