The Brief

Agencies insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in Agencies.

American Top 40 Virgin Radio: The Sunday Prime Time Opportunity Every Media Buyer Should Know
Audio · Industry Insight· 7 min

American Top 40 Virgin Radio: The Sunday Prime Time Opportunity Every Media Buyer Should Know

Jan 7, 2026
UK Media Buying Trends | Market Insights 2025
Insights · Trends· 7 min

UK Media Buying Trends | Market Insights 2025

Dec 11, 2025
UK Digital Media Buying | Online Advertising Platforms
Digital · Industry Insight· 6 min

UK Digital Media Buying | Online Advertising Platforms

Dec 11, 2025
London Media Buying Technology | Platform Innovation
Insights · Industry Insight· 7 min

London Media Buying Technology | Platform Innovation

Dec 11, 2025
Media Buying Mistakes to Avoid | Common Pitfalls
Insights · Industry Insight· 7 min

Media Buying Mistakes to Avoid | Common Pitfalls

Dec 11, 2025
UK National Media Buying | Nationwide Campaign Guide
Insights · Guide

UK National Media Buying | Nationwide Campaign Guide

When Cadbury launched their Christmas campaign across multiple UK regions simultaneously, they needed more than just creative excellence.

Dec 11, 2025· 7 min read
International Media Buying London | Cross-Border Campaigns
Insights · Industry Insight· 6 min

International Media Buying London | Cross-Border Campaigns

Dec 11, 2025
London Media Buying Trends | UK Market Leadership
Insights · Trends· 7 min

London Media Buying Trends | UK Market Leadership

Dec 11, 2025
UK Media Buying Platform | Digital Booking Solutions
Insights · Industry Insight· 8 min

UK Media Buying Platform | Digital Booking Solutions

Dec 11, 2025
Global Media Buying Platform London | International Campaigns
Insights · Industry Insight· 8 min

Global Media Buying Platform London | International Campaigns

Dec 11, 2025
London Media Buying Agency Alternative | Direct Platform Access
Insights · Industry Insight· 8 min

London Media Buying Agency Alternative | Direct Platform Access

Dec 11, 2025
UK Media Buying for Small Business | Budget Solutions
Insights · Industry Insight· 6 min

UK Media Buying for Small Business | Budget Solutions

Dec 11, 2025
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.