The Brief

UK insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in UK.

Smooth London 102.2 Booking: How to Reserve London Radio Advertising That Reaches Premium Audiences
Audio · How-To · 8 min

Smooth London 102.2 Booking: How to Reserve London Radio Advertising That Reaches Premium Audiences

Mar 16, 2026
Smooth London 102.2 Reservation: Step-by-Step Booking
Insights · How-To · 7 min

Smooth London 102.2 Reservation: Step-by-Step Booking

Mar 16, 2026
Smooth London 102.2 Duration: Campaign Length Options
Insights · Industry Insight · 8 min

Smooth London 102.2 Duration: Campaign Length Options

Mar 16, 2026
Smooth London 102.2 Monthly Rates: Duration Pricing
Insights · Pricing · 8 min

Smooth London 102.2 Monthly Rates: Duration Pricing

Mar 16, 2026
Smooth London 102.2 Case Studies: London Radio Campaigns
Audio · Case Study · 5 min

Smooth London 102.2 Case Studies: London Radio Campaigns

Mar 16, 2026
Smooth London 102.2 Music Format: Adult Contemporary London
Insights · Industry Insight

Smooth London 102.2 Music Format: Adult Contemporary London

Discover Smooth London 102.2, the premier adult contemporary radio station that captivates discerning listeners with classic and contemporary hits. Learn how to effectively reach this affluent audi...

Mar 16, 2026 · 7 min read
Smooth London 102.2 Soul Music: Soul RnB London Programming
Insights · Industry Insight · 7 min

Smooth London 102.2 Soul Music: Soul RnB London Programming

Mar 16, 2026
Smooth London 102.2 Soft Rock: The Capital's Premier Soft Rock Station for Strategic Brand Building
Insights · Industry Insight · 7 min

Smooth London 102.2 Soft Rock: The Capital's Premier Soft Rock Station for Strategic Brand Building

Mar 16, 2026
Smooth London 102.2 Talk Shows: London Discussion Programming
Insights · Industry Insight · 8 min

Smooth London 102.2 Talk Shows: London Discussion Programming

Mar 16, 2026
Smooth London 102.2 News Updates: London News Programming
Insights · News · 7 min

Smooth London 102.2 News Updates: London News Programming

Mar 16, 2026
Smooth London 102.2 Traffic Reports: London Traffic Update
Insights · Industry Insight · 7 min

Smooth London 102.2 Traffic Reports: London Traffic Update

Mar 16, 2026
Smooth London 102.2 Weather Updates: London Weather Report
Insights · Industry Insight · 7 min

Smooth London 102.2 Weather Updates: London Weather Report

Mar 16, 2026

The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.