The Brief

UK insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in UK.

Smooth Radio UK Dayparts: Morning Midday Evening National
Audio · Industry Insight· 6 min

Smooth Radio UK Dayparts: Morning Midday Evening National

Mar 16, 2026
Smooth Radio UK Morning Show: National Breakfast Radio
Audio · Industry Insight· 8 min

Smooth Radio UK Morning Show: National Breakfast Radio

Mar 16, 2026
Smooth Radio UK Midday: National Music Talk Block
Audio · Industry Insight· 7 min

Smooth Radio UK Midday: National Music Talk Block

Mar 16, 2026
Smooth Radio UK Drive Time: National Evening Commuter
Audio · Industry Insight· 7 min

Smooth Radio UK Drive Time: National Evening Commuter

Mar 16, 2026
Smooth Radio UK Night Show: Late Night National Radio
Audio · Industry Insight· 6 min

Smooth Radio UK Night Show: Late Night National Radio

Mar 16, 2026
Smooth Radio UK Weekend: Saturday Sunday National Programming
Audio · Industry Insight

Smooth Radio UK Weekend: Saturday Sunday National Programming

Unlock premium advertising opportunities on Smooth Radio UK this weekend, reaching over 5.5 million engaged listeners. Target affluent adults aged 45-64 with curated classic hits and relaxed vibes

Mar 16, 2026· 7 min read
Smooth Radio UK Target Audience: National AC Listeners
Audio · Industry Insight· 9 min

Smooth Radio UK Target Audience: National AC Listeners

Mar 16, 2026
Smooth Radio UK Demographics: National Mature Adult Market
Audio · Industry Insight· 7 min

Smooth Radio UK Demographics: National Mature Adult Market

Mar 16, 2026
Smooth Radio UK Listener Profile: National Mature Audience
Audio · Industry Insight· 6 min

Smooth Radio UK Listener Profile: National Mature Audience

Mar 16, 2026
Tourism Smooth London 102.2: Destination London Campaign
Insights · Industry Insight· 7 min

Tourism Smooth London 102.2: Destination London Campaign

Mar 16, 2026
Financial Services Smooth London 102.2: Banking on London's Premium Radio Audience
Audio · Industry Insight· 6 min

Financial Services Smooth London 102.2: Banking on London's Premium Radio Audience

Mar 16, 2026
Healthcare Smooth London 102.2: Medical London Marketing
Insights · Industry Insight· 7 min

Healthcare Smooth London 102.2: Medical London Marketing

Mar 16, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.