The Brief

UAE insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in UAE.

Al Wisal 96.5 Arab Expats: Arabic Expat Community Targeting
Insights · Industry Insight· 7 min

Al Wisal 96.5 Arab Expats: Arabic Expat Community Targeting

Mar 13, 2026
Al Wisal 96.5 Viewership: Radio Listenership Statistics
Audio · Industry Insight· 7 min

Al Wisal 96.5 Viewership: Radio Listenership Statistics

Mar 13, 2026
Al Wisal 96.5 Programming: Arabic Show Schedule Format
Insights · Industry Insight· 7 min

Al Wisal 96.5 Programming: Arabic Show Schedule Format

Mar 13, 2026
Al Wisal 96.5 Radio Shows: Arabic Program Advertising
Audio · Industry Insight· 6 min

Al Wisal 96.5 Radio Shows: Arabic Program Advertising

Mar 13, 2026
Al Wisal 96.5 Dayparts: Morning Midday Evening Arabic
Insights · Industry Insight· 7 min

Al Wisal 96.5 Dayparts: Morning Midday Evening Arabic

Mar 13, 2026
Al Wisal 96.5 Drive Time: Evening Arabic Commuter
Insights · Industry Insight

Al Wisal 96.5 Drive Time: Evening Arabic Commuter

Tap into the lucrative evening commuter market with Al Wisal 96.5. Reach Arabic-speaking professionals during their drive home, maximizing engagement and decision-making with prime radio advertising

Mar 13, 2026· 9 min read
Al Wisal 96.5 Night Show: Late Night Arabic Radio
Audio · Industry Insight· 6 min

Al Wisal 96.5 Night Show: Late Night Arabic Radio

Mar 13, 2026
Al Wisal 96.5 Weekend: Friday Saturday Arabic Programming
Insights · Industry Insight· 6 min

Al Wisal 96.5 Weekend: Friday Saturday Arabic Programming

Mar 13, 2026
Al Wisal 96.5 Listener Profile: Arabic Audience Analysis
Insights · Industry Insight· 6 min

Al Wisal 96.5 Listener Profile: Arabic Audience Analysis

Mar 13, 2026
Automotive Brands Al Wisal 96.5: Car Arabic Advertising
Insights · Industry Insight· 6 min

Automotive Brands Al Wisal 96.5: Car Arabic Advertising

Mar 13, 2026
Real Estate Al Wisal 96.5: Property Arabic Marketing
Insights · Industry Insight· 7 min

Real Estate Al Wisal 96.5: Property Arabic Marketing

Mar 13, 2026
Retail Brands Al Wisal 96.5: Shopping Arabic Advertising
Insights · Industry Insight· 7 min

Retail Brands Al Wisal 96.5: Shopping Arabic Advertising

Mar 13, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.