The Brief

UAE insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital. Written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in UAE.

Al Wisal 96.5 Voice Over: Arabic Voice Talent Options
Insights · Industry Insight· 8 min

Al Wisal 96.5 Voice Over: Arabic Voice Talent Options

Mar 13, 2026
Al Wisal 96.5 Jingles: Arabic Radio Jingle Production
Audio · Industry Insight· 9 min

Al Wisal 96.5 Jingles: Arabic Radio Jingle Production

Mar 13, 2026
Al Wisal 96.5 Testimonials: Client Success Arabic Stories
Insights · Industry Insight· 7 min

Al Wisal 96.5 Testimonials: Client Success Arabic Stories

Mar 13, 2026
Al Wisal 96.5 Competition: Arabic Radio Positioning
Audio · Industry Insight· 6 min

Al Wisal 96.5 Competition: Arabic Radio Positioning

Mar 13, 2026
Al Wisal 96.5 Listener Loyalty: Arabic Audience Retention
Insights · Industry Insight· 7 min

Al Wisal 96.5 Listener Loyalty: Arabic Audience Retention

Mar 13, 2026
Al Wisal 96.5 Morning Commute: Peak Drive Time Arabic Radio Dominates UAE's Most Valuable Advertising Window
Audio · Industry Insight

Al Wisal 96.5 Morning Commute: Peak Drive Time Arabic Radio Dominates UAE's Most Valuable Advertising Window

Discover how Al Wisal 96.5 dominates peak drive time in the UAE, offering unparalleled access to affluent Arabic-speaking professionals. Unlock strategic advertising advantages during these crucial...

Mar 13, 2026· 7 min read
Al Wisal 96.5 Evening Commute: Afternoon Peak Arabic Radio Advertising
Audio · Industry Insight· 6 min

Al Wisal 96.5 Evening Commute: Afternoon Peak Arabic Radio Advertising

Mar 13, 2026
Al Wisal 96.5 Weekend Strategy: Friday Saturday Arabic Programming Drives Premium Audience Engagement
Insights · Industry Insight· 8 min

Al Wisal 96.5 Weekend Strategy: Friday Saturday Arabic Programming Drives Premium Audience Engagement

Mar 13, 2026
Al Wisal 96.5 Weekday Focus: Reaching Arabic-Speaking Audiences Monday Through Thursday
Insights · Industry Insight· 7 min

Al Wisal 96.5 Weekday Focus: Reaching Arabic-Speaking Audiences Monday Through Thursday

Mar 13, 2026
Al Wisal 96.5 Ramadan Programming: Holy Month Arabic Radio Strategy for UAE Brands
Audio · Industry Insight· 7 min

Al Wisal 96.5 Ramadan Programming: Holy Month Arabic Radio Strategy for UAE Brands

Mar 13, 2026
Al Wisal 96.5 Ramadan Campaigns: Seasonal Arabic Marketing
Insights · Industry Insight· 8 min

Al Wisal 96.5 Ramadan Campaigns: Seasonal Arabic Marketing

Mar 13, 2026
Al Wisal 96.5 Eid Advertising: Festival Arabic Campaign
Insights · Industry Insight· 7 min

Al Wisal 96.5 Eid Advertising: Festival Arabic Campaign

Mar 13, 2026
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The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.