The Brief

Singapore insights.

Independent analysis on advertising, audience and reach across audio, video, press, out-of-home and digital — written by working media planners, not marketers.

All Audio Video Press OOH Digital

Articles in Singapore.

Ria 89.7 FM Singapore for Automotive Brands: A Complete Guide
Audio · Guide · 7 min

Ria 89.7 FM Singapore for Automotive Brands: A Complete Guide

Apr 9, 2026
Why Singapore's Malay Community Trusts Ria 89.7 FM
Audio · Industry Insight · 7 min

Why Singapore's Malay Community Trusts Ria 89.7 FM

Apr 9, 2026
Ria 89.7 FM Singapore Live Events: Advertising and Sponsorship Options
Audio · Industry Insight · 6 min

Ria 89.7 FM Singapore Live Events: Advertising and Sponsorship Options

Apr 9, 2026
How to Run a Successful Product Launch Campaign on Ria 89.7 FM Singapore
Audio · How-To · 9 min

How to Run a Successful Product Launch Campaign on Ria 89.7 FM Singapore

Apr 9, 2026
Ria 89.7 FM Singapore for Real Estate Brands: Reaching Malay-Speaking Buyers
Audio · Industry Insight · 8 min

Ria 89.7 FM Singapore for Real Estate Brands: Reaching Malay-Speaking Buyers

Apr 9, 2026
The Role of Ria 89.7 FM Singapore in a Multicultural Media Campaign
Audio · Industry Insight

The Role of Ria 89.7 FM Singapore in a Multicultural Media Campaign

Discover how Ria 89.7 FM serves as a vital tool in multicultural media campaigns, effectively reaching Singapore's diverse Malay community and enhancing brand visibility in a unique advertising lan...

Apr 9, 2026 · 6 min read
Ria 89.7 FM Singapore Ad Frequency: How Often Should Your Ad Play
Audio · Industry Insight · 7 min

Ria 89.7 FM Singapore Ad Frequency: How Often Should Your Ad Play

Apr 9, 2026
How Ria 89.7 FM Singapore Compares to Social Media Advertising for Malay Audiences
Digital · Industry Insight · 7 min

How Ria 89.7 FM Singapore Compares to Social Media Advertising for Malay Audiences

Apr 9, 2026
The Benefits of Long-Term Advertising Partnerships with Oli 96.8 FM Singapore
Audio · Industry Insight · 6 min

The Benefits of Long-Term Advertising Partnerships with Oli 96.8 FM Singapore

Apr 9, 2026
Oli 96.8 FM Singapore Listener Habits: When They Tune In and Why
Audio · Industry Insight · 8 min

Oli 96.8 FM Singapore Listener Habits: When They Tune In and Why

Apr 9, 2026
How Oli 96.8 FM Singapore Supports Cultural Brand Storytelling
Audio · Industry Insight · 8 min

How Oli 96.8 FM Singapore Supports Cultural Brand Storytelling

Apr 9, 2026
Oli 96.8 FM Singapore for Luxury Brands: Reaching Affluent Indian Consumers
Audio · Industry Insight · 6 min

Oli 96.8 FM Singapore for Luxury Brands: Reaching Affluent Indian Consumers

Apr 9, 2026

The Brief.

Independent media insights, in your inbox. A short read when there's something worth saying.